What is Correlated?
Correlated assists businesses in identifying high-propensity accounts by analyzing extensive customer data. Utilizing artificial intelligence, the platform processes thousands of data points from sources such as data warehouses, product analytics tools, and CRMs. This enables sales and GTM teams to proactively target accounts most likely to purchase, expand their usage, or those at risk of churning, moving beyond passively waiting for leads.
The platform integrates with existing GTM tools and the modern data stack, facilitating quick data connection. Correlated provides clear, actionable insights, explaining the rationale behind flagging specific accounts or users, thereby empowering sales, SDR, and customer success teams. It supports intelligent routing of prioritized accounts to appropriate team members and enables the automation of proven playbooks for efficient customer management at scale.
Features
- AI Powered Scoring: Automatically identifies accounts ready to convert, expand, or at risk of churn using AI analysis.
- Customer 360 Data Platform: Connects and consolidates data from warehouses, CRMs, and product analytics.
- Intelligent Routing: Sends prioritized accounts to the appropriate team members based on custom triggers and insights.
- Playbook Automation: Automates workflows and proven playbooks for efficient customer management at scale.
- Wide Integrations: Offers integrations with GTM tools (e.g., Salesforce, Hubspot, Outreach) and data stack components (e.g., Snowflake, BigQuery, Segment).
- Magic Enrichment (Coming Soon): Automatically enriches accounts and users with up-to-date information using GPT-4.
Use Cases
- Identifying Product Qualified Leads (PQLs).
- Prioritizing accounts for sales outreach.
- Detecting expansion opportunities within the customer base.
- Identifying customers at risk of churn for retention efforts.
- Automating GTM playbooks based on customer behavior.
- Enriching CRM data with product usage insights.
