What is CallTrackingMetrics?
CallTrackingMetrics is a powerful platform that combines call tracking, conversation intelligence, and AI-driven analytics to help businesses measure marketing ROI and optimize customer conversations. It provides detailed attribution for calls and texts, transcribes conversations, and uses AI to summarize, score, and analyze calls for actionable insights. With features like dynamic number insertion, multi-touch attribution, and automated lead routing, it enables businesses to understand which marketing efforts drive phone calls and convert leads more effectively.
The platform offers a range of plans from Marketing Lite to Enterprise, catering to small businesses to large agencies. It includes advanced AI tools like AskAI for custom call analysis, VoiceAI for handling inbound calls, and Smart Dialer for outbound efficiency. Integrations with major platforms such as Google Ads, HubSpot, Salesforce, and Zoom ensure seamless data flow. CallTrackingMetrics also provides robust reporting, compliance features (HIPAA, GDPR), and white-label options for agencies.
Features
- Call Tracking & Attribution: Track calls and texts from any marketing source with dynamic number insertion and multi-touch attribution.
- Conversation Intelligence: AI-powered transcription, summarization, and analysis of calls for insights and lead scoring.
- AI Tools: AskAI for custom prompts, VoiceAI for inbound call handling, and Smart Dialer for outbound efficiency.
- Lead Management: Automate lead routing, scoring, and follow-ups with if/then triggers and skill-based routing.
- Integrations: Connect with Google Ads, HubSpot, Salesforce, Zoom, and 100+ other platforms.
- Reporting & Analytics: ROI reports, real-time activity streams, and live team performance dashboards.
- Compliance & Security: HIPAA, GDPR, PCI compliance, automatic redaction, and two-factor authentication.
- White Label & Agency Features: Resell with custom branding, sub-accounts, and client pricing markups.
Use Cases
- Measure marketing ROI by attributing phone calls to specific campaigns
- Analyze sales calls with AI to improve conversion rates
- Automate lead routing and follow-ups for sales teams
- Monitor team performance with live call coaching and reporting
- Comply with industry regulations like HIPAA for healthcare calls
FAQs
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What is included in the free onboarding?
Marketing Pro and Sales Engage plans include complimentary onboarding with a team of product experts to help set up your account. Marketing Lite includes 1 hour of standard onboarding, and Enterprise includes 20 hours. -
Does CallTrackingMetrics offer a free trial?
Yes, you can choose any plan and pay $0 in plan fees for the first month. -
What AI features are available?
AI features include AskAI for custom call analysis, VoiceAI for answering inbound calls, AI summaries of conversations, and automated lead scoring and triggers. -
Can I use CallTrackingMetrics internationally?
Yes, it offers phone numbers and tracking in over 80 countries with country-specific pricing. -
What integrations are supported?
Integrations include Google Ads, Google Analytics, HubSpot, Salesforce, Zoom, Gong, Zapier, Microsoft Dynamics, and many more.
