What is WhatConverts?

WhatConverts is an all-in-one lead tracking and marketing attribution software designed specifically for marketers, agencies, and businesses seeking greater clarity on their marketing ROI. The platform captures and organizes leads from calls, web forms, chats, and eCommerce transactions, enabling users to pinpoint which marketing campaigns yield the most valuable results. Advanced analytics empower decision-makers to measure campaign effectiveness, attribute leads accurately, and optimize strategies for higher performance.

With robust features such as dynamic number insertion, call tracking and recording, form and chat tracking, custom report building, HIPAA compliance, and integrations with over 1,000 platforms including Google Ads and Analytics, WhatConverts centralizes lead management while offering real-time and custom reporting. Its flexible pricing plans and white-label options make it suitable for individual businesses and large agencies alike, providing actionable insights and seamless workflow integration.

Features

Call Tracking: Tracks phone calls and ties them to marketing sources with dynamic number insertion and recording.
Form Tracking: Monitors web forms and attributes submissions to specific marketing channels.
Chat Tracking: Associates chat leads with marketing campaigns and provides full chat transcripts.
eCommerce Tracking: Consolidates all online sales and lead data in one dashboard.
Lead Management: Includes search, filter, lead qualification, and export capabilities.
Marketing Analytics: Generates real-time and custom marketing reports for actionable insights.
Multi-Click Attribution: Maps customer journeys with visitor, campaign, and pageview tracking.
Custom Report Builder: Allows users to create tailored reports with advanced filtering and dimensions.
HIPAA and GDPR Compliance: Ensures secure tracking of sensitive data.
White Labeling: Offers branded dashboards, notifications, and domains for agencies.

Use Cases

Track phone, form, and chat leads from multiple marketing channels.
Generate detailed reports demonstrating campaign and keyword effectiveness for clients.
Integrate lead tracking with CRMs, scheduling tools, and analytics platforms.
Automatically qualify, value, and sort leads for sales prioritization.
Monitor campaign ROI across locations for franchises or multi-site businesses.
Maintain HIPAA-compliant lead tracking for healthcare organizations.
Attribute eCommerce sales to marketing sources for revenue tracking.
Implement multi-click attribution to map and optimize the entire customer journey.

FAQs

What is included within a White Label instance?

White Labeling allows agencies to offer the full functionality of WhatConverts under their own brand, with branded dashboards, notification emails, and domains.
What is a Call Flow and how does it work?

Call Flows are robust call routing systems that allow you to direct calls to voicemail, IVR menus, distributed sales teams, or specific departments based on customizable rules.
How does billing work for WhatConverts plans?

Billing is based on the selected subscription plan with additional usage-based charges for extra leads, numbers, or minutes. Free usage credits are included with each plan.
What can users do with the Custom Report Builder?

The Custom Report Builder enables users to create detailed, tailored reports using any data in the account, with options for advanced filtering, sorting, and custom dimensions.
How many users can access a WhatConverts account?

There is no limit to the number of users that can be added to a WhatConverts account, making it suitable for businesses and agencies of all sizes.