What is Attributely.ai?
Attributely.ai is a sophisticated lead source tracking software designed to provide businesses with complete visibility into where their leads and customers originate. By installing a simple tracking code on your website, it automatically captures comprehensive attribution data, including UTM parameters, referrers, channels, and device sources. This information is seamlessly synced with existing CRMs and marketing stacks, ensuring teams can make informed decisions and optimize conversions without modifying their current workflows.
Attributely.ai empowers marketing and sales professionals to allocate budgets more effectively and engage in targeted follow-ups, thanks to detailed, actionable insights. The platform integrates smoothly with popular form builders and major CRMs, facilitating performance tracking by channel and campaign within Google Sheets, Looker Studio, and other reporting tools. Its usage-based pricing model ensures businesses only pay for actual leads tracked, supporting scalable growth and campaign experimentation.
Features
- Automatic Lead Source Capture: Gathers attribution data from all website visitors using tracking code.
- CRM Synchronization: Syncs lead source information directly with your existing CRM.
- Form Builder Integration: Works with popular web form builders without requiring changes.
- Channel & Campaign Tracking: Provides insights by channel, campaign, creative, or partner.
- First-Touch and Multi-Touch Attribution: Tracks up to seven data points, including details from first and return visits.
- Seamless Marketing Stack Integration: Integrates with common marketing tools and automation platforms like Zapier and Make.com.
- Configurable Reporting: Enables performance analysis using Google Sheets, Looker Studio, and more.
- Usage-Based Pricing: Charges only for tracked leads, supporting scalable business needs.
Use Cases
- Identifying the most effective marketing channels driving conversions
- Allocating marketing budget based on channel and campaign performance
- Syncing detailed lead source data with CRM for improved sales follow-up
- Tracking the origin of leads without relying exclusively on UTM parameters
- Reporting on marketing performance using real-time attribution data in external dashboards
- Monitoring which campaigns and creatives produce the highest quality leads
- Streamlining multi-touch attribution for complex customer journeys
FAQs
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How does Attributely track where my leads come from?
Attributely tracks each website visitor based on UTM parameters, referring websites, devices, and more, organizing this data with its own intelligence and passing it through lead forms. -
Does Attributely work with my CRM?
Yes, Attributely is compatible with most CRMs. Lead attribution data is passed through hidden form fields, allowing users to utilize their form's existing CRM integrations. -
Can I track lead sources without UTM parameters?
Yes, Attributely can identify the source using referrer data even if visitors arrive without UTM tags, capturing details like channel, source, landing page, and page category. -
What type of data does Attributely capture?
Attributely tracks up to seven key attribution data points per lead, such as channel, landing page, and folder, as well as first-touch details for more comprehensive attribution. -
How is Attributely different from Google Analytics?
Unlike Google Analytics, which only tracks website visits, Attributely links lead source data directly to form submissions for precise conversion and revenue tracking by source.
