What is AnyTrack?
AnyTrack delivers a unified ad tracking and attribution solution that seamlessly integrates conversion tracking tools across multiple marketing channels. The platform specializes in collecting and unifying first-party data, enabling businesses to leverage targeted audiences across various ad pixels and marketing platforms.
Through its marketing automation and data orchestration capabilities, AnyTrack synchronizes conversion data across Google Ads, Facebook Conversion API, and native advertising platforms in real-time. The platform empowers marketers with AI-driven insights to optimize campaigns for ROAS while providing comprehensive tracking across domains, affiliate networks, and offline conversions.
Features
- AutoTrack: Instant tracking and categorization of customer journey data
- One-Click Integrations: Seamless connection with e-commerce platforms and affiliate networks
- Real-time Audience Tracking: Automated first-party data collection and unification
- Marketing Automation: Cross-platform data orchestration and campaign optimization
- Conversion API Integration: Direct data synchronization with Facebook and Google Ads
- Multi-Channel Attribution: Cross-domain and offline conversion tracking
Use Cases
- Lead generation funnel tracking
- DTC brand customer journey analysis
- Comparison website conversion tracking
- Authority blog monetization tracking
- Info business data management
- Offline conversion attribution
- Cross-domain tracking implementation
FAQs
-
How does the free trial work?
The free trial starts when you select a plan and click on start free trial. You won't be charged until the end of the 14 day trial. A reminder is sent 5 days before trial expiration. -
What is considered as a website?
Each plan comes with a number of websites on which you place the AnyTrack tag, and that you can connect with your analytics and ad pixels. -
What is a Tracked Session?
A tracked session is counted every time a visitor enters your site, whether it is a returning visitor or a new one. Viewing multiple pages within the same session does not increase the number of tracked sessions.
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