What is INVOX Call Tracking?
INVOX Call Tracking provides advanced analytics and tracking for inbound phone calls, connecting offline conversions to specific marketing channels, keywords, and visitor journeys. The platform enables businesses to understand exactly which campaigns, ads, or channels are driving calls and helps optimize their marketing efforts for improved conversion rates and customer experience.
With integrations for major platforms like Google Ads, Google Analytics, and popular CRM & ERP solutions, INVOX offers comprehensive insights into your customers' multi-channel interactions. Features such as call recording, IVR, voicemail, and agent whispering further enhance service quality and marketing performance, empowering data-driven decisions and boosting ROI.
Features
- Call Tracking: Associates phone calls with specific keywords, ads, and landing pages.
- Keyword Attribution: Reveals which PPC keywords and channels generate phone conversions.
- Integrations: Connects with Google Ads, Google Analytics, CRM, and ERP systems.
- Call Recording: Enables monitoring and coaching with recorded calls.
- IVR Menus: Automates call routing and customer engagement.
- Voicemail to Email: Sends recorded messages outside business hours.
- Whispering Mode: Announces advertising sources to agents upon answering calls.
- Omnichannel Analytics: Tracks customer journey across all marketing channels.
Use Cases
- Optimizing Google Ads and Facebook ad spending based on effective call conversions.
- Identifying high-performing keywords and marketing channels for phone leads.
- Recording calls for quality assurance and team training in customer support.
- Integrating call data with analytics platforms for unified campaign reporting.
- Automating call routing and ensuring customer messages are never missed with IVR and voicemail.
- Enhancing agency reporting for multiple client campaigns and ROI measurement.
FAQs
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What integrations are available with INVOX Call Tracking?
INVOX Call Tracking integrates with platforms such as Google Ads, Google Analytics, Google Data Studio, Facebook Business Manager, and popular CRM & ERP systems. -
How does INVOX help improve marketing ROI?
By tracking calls back to specific marketing channels, keywords, and ads, INVOX provides detailed data that allows businesses and agencies to optimize campaigns and focus on the most cost-effective channels. -
Does INVOX offer a free trial?
Yes, INVOX offers a 14-day free trial with no credit card required. -
What features assist in training call agents?
Features like call recording and agent whispering announcements help monitor and train staff effectively by providing direct feedback and source attribution.
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INVOX Call Tracking Uptime Monitor
Average Uptime
100%
Average Response Time
1130.5 ms
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