What is B2Brain?
B2Brain is a comprehensive event intelligence and execution platform designed for the three real ways teams work events: booth-centric, pop-up, and walk-around. Each motion has its own goals, workflows, and revenue outcomes, and B2Brain provides a unified layer that adapts to how your team actually operates. From pre-event account identification and priority assignment to live meeting capture with CRM context, and post-event automated follow-ups and pipeline attribution, B2Brain ensures every interaction feeds the same growth engine.
With per-event and annual pricing models, B2Brain aligns with how companies budget for field sales. Teams get real-time account intelligence, cross-event history, and actionable insights that turn trade shows into predictable revenue. Whether you're an individual rep testing the platform at a single show or a revenue team running dozens of events, B2Brain helps you move from 'great show' to measurable pipeline outcomes.
Features
- Pre-Event Account Intelligence: Identify target accounts and open opportunities attending the event, assign priority to booth reps.
- Live Meeting Capture: Instantly recognize high-value visitors, guide conversations with account insights, and capture meetings directly into CRM.
- Post-Event Automated Follow-Ups: Trigger personalized follow-up sequences automatically and update opportunities in CRM.
- Cross-Event Account History: Access past conversations, notes, and signals from previous shows to build cumulative pipeline knowledge.
- Pipeline Attribution: Track which events and interactions influence pipeline creation, acceleration, and closure.
- Walk-Around Prospecting Mode: Capture insights tied to accounts, flag partner and competitive signals, and route leads to appropriate teams.
- Pop-Up Team Support: Manage context across many shows, prioritize meetings based on history, and feed insights to CRM efficiently.
Use Cases
- Trade show exhibitors wanting to maximize booth ROI by identifying high-value visitors in real time.
- Pop-up teams attending multiple conferences with minimal sponsorship need consistent lead capture and follow-up.
- Walk-around prospectors looking to capture market intelligence and convert discoveries into pipeline.
- Marketing ops teams looking to attribute event spend to pipeline and revenue outcomes.
- Revenue leaders building a predictable events program with standardized workflows and measurable ROI.
FAQs
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What counts as one 'event'?
Any single trade show, conference, or field event typically spanning 1–3 days. Your B2Brain access covers the full pre-event prep window, the live event days, and post-event follow-up for that show. -
Can different team members pay at different tiers?
Yes. Some reps may choose the annual plan while occasional attendees pay per event. The company calendar plan can also cover a defined set of users at each event, regardless of what others on the team are doing. -
What's included in the free trial?
Full platform access for up to 2 users at a single event — the complete pre-event intelligence, live meeting capture, CRM sync, and post-event follow-up flow. No sandbox, no limited feature set. The goal is a real result at a real show. -
How does the calendar plan pricing get calculated?
We look at your events calendar — number of shows, typical team size at each — and build a per-event rate that includes a volume discount. The more events and users you commit to, the lower the per-event cost. -
Is the annual plan $1,500 per user regardless of how many events?
Yes — the annual plan gives a single user unlimited event access throughout the year at $1,500. If you attend 10+ events per year, this works out to $150 or less per event. The break-even vs. pay-per-event pricing is around 8–10 events per year.
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