What is Certain?
Certain is a comprehensive event management platform designed for enterprises to plan, execute, and measure events of any scale. It enables users to create personalized attendee journeys, capture real-time buying signals, and integrate seamlessly with CRM and marketing automation tools to demonstrate event ROI.
With AI-powered recommendations, mobile event apps, and data orchestration capabilities, Certain helps event planners, marketers, and sales teams turn attendee engagement into actionable insights. The platform supports in-person, hybrid, and virtual events, ensuring a consistent brand experience across all touchpoints while maintaining enterprise-grade security and compliance.
Features
- AI-Powered Recommendations: Event Advisor uses attendee interests and behaviors to suggest personalized sessions and connections.
- Mobile Event App: Touchpoint provides a white-label app with messaging, agenda, push notifications, and lead scanning.
- Event Intelligence: Converts attendee engagement into buying signals that flow into CRM for immediate follow-up.
- Data Orchestration: Seamlessly integrates event data across Martech stack with configurable data flows.
- Registration & Marketing: Branded landing pages, payment processing, and real-time reports to drive attendance.
- Conference Management: Tools for agenda building, speaker/exhibitor management, room blocks, and logistics.
Use Cases
- Plan and manage large-scale enterprise conferences and trade shows.
- Create personalized attendee journeys to increase engagement.
- Capture and analyze buying signals to accelerate sales pipeline.
- Prove event ROI by tracking performance from registration to closed deals.
- Orchestrate multi-event portfolios with consistent branding.
FAQs
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What types of events does Certain support?
Certain supports in-person, hybrid, and virtual events of any size, from small conferences to large-scale multi-track events. -
How does Certain capture buying signals?
Certain's Event Intelligence module tracks attendee engagement across touchpoints and translates interactions into buying signals that can be sent in real-time to your CRM. -
Can I integrate Certain with my existing CRM and marketing tools?
Yes, Certain offers out-of-the-box integrations with major CRM and marketing automation platforms, and provides a data orchestration layer for custom integrations. -
Does Certain offer a mobile app?
Yes, Certain includes Touchpoint, a white-label mobile event app with features like attendee messaging, custom agenda, push notifications, and lead scanning. -
Is Certain suitable for small events?
Certain is built for enterprise scale but offers packages like Touchpoint Ignite for single events and Pro for multi-day small conferences.
