What is Outset AI?
Leverages artificial intelligence to conduct comprehensive research sessions, combining the scale of surveys with the depth of individual interviews. Outset AI facilitates video, audio, and usability studies with numerous participants concurrently, employing an AI interviewer capable of engaging in rich dialogue and probing for deeper understanding across multiple languages.
This platform streamlines the research process from participant recruitment (integrating with panels or user lists) to insight generation. The AI automatically synthesizes findings, identifying key themes, tagging relevant conversation segments, and extracting impactful quotes, enabling teams to test concepts, refine designs, and understand market landscapes more efficiently.
This platform streamlines the research process from participant recruitment (integrating with panels or user lists) to insight generation. The AI automatically synthesizes findings, identifying key themes, tagging relevant conversation segments, and extracting impactful quotes, enabling teams to test concepts, refine designs, and understand market landscapes more efficiently.
Features
- AI-Moderated Conversations: Conduct hundreds of interviews simultaneously in any language, with AI probing for deeper insights.
- AI-Powered Synthesis: Automatically identifies common themes, tags relevant conversations, and extracts key quotes.
- Interactive Mode: Provides a natural-feeling conversational experience with the AI interviewer.
- Audio Mode: Captures audio recordings and real-time transcriptions.
- Video Mode: Records video sessions for richer participant nuance.
- Stimulus Testing: Allows AI to share images or videos for concept, asset, or design testing.
- Multilingual Support: Participants can choose their preferred language for the interview.
- Secure Design: Powered by Azure OpenAI Service, ensuring data security and anonymity.
Use Cases
- Conducting large-scale qualitative research interviews.
- Testing new concepts, designs, or marketing assets.
- Identifying strategic market opportunities (Market Landscape, Jobs to be done).
- Understanding brand equity and perception.
- Developing detailed user personas.
- Analyzing customer attitudes and preferences.
- Performing usability and design testing.
- Evaluating product positioning and ad effectiveness.
- Measuring customer experience.
- Accelerating research timelines for faster insights.
