What is Optimove?
Optimove provides a comprehensive Customer-Led Marketing Platform designed to help businesses build lasting customer loyalty. It centers around putting customer data at the forefront of marketing activities, leveraging a real-time Customer Data Platform (CDP) to gain deep insights into customer behavior and preferences. This data-driven approach enables the orchestration of highly personalized marketing campaigns across various channels.
The platform employs Artificial Intelligence (AI) for optimizing campaign performance and customer journeys. It facilitates the delivery of relevant experiences across web, mobile apps, email, SMS, push notifications, and digital ads, ensuring consistent and engaging communication. By focusing on personalized interactions and intelligent automation, Optimove aims to significantly improve campaign efficiency and maximize customer lifetime value.
Features
- Real-Time CDP: Leverage a real-time Customer Data Platform for a single customer view and data integration.
- AI Optimization: Utilize AI for optimizing campaigns, journeys, and personalization efforts (Optimization Bot, Self-Optimizing Campaigns & Journeys).
- Multichannel Campaign Orchestration: Execute personalized campaigns across various channels like Email, SMS, Mobile Push, In-App Messaging, Web Push & Pop-Ups, Digital Ads.
- Smart Journey Orchestration: Build and manage customer journeys with tools like Stream (Journey) Builder and prioritization mechanisms.
- Experimentation Suite: Conduct A/B/n testing and use control groups to measure campaign impact.
- Marketing Analytics: Access dashboards and explorers for insights into marketing performance, customer behavior, and campaign effectiveness.
- Personalized Promotions Engine: Offer tailored promotions powered by CRM data.
- AI-Orchestrated Gamification: Combine CRM marketing with gamification elements optimized by AI.
- Digital Experience Platform Integration: Deliver personalized experiences in real-time across web and app.
- Live Sports Marketing Capabilities: Send real-time, personalized messages during live sporting events.
Use Cases
- Increasing customer lifetime value through personalized engagement.
- Improving customer retention and loyalty programs.
- Optimizing multichannel marketing campaign performance.
- Delivering real-time personalization across web and mobile apps.
- Executing targeted promotional campaigns.
- Implementing gamification strategies to boost engagement.
- Streamlining marketing orchestration for large customer bases.
- Analyzing customer behavior and campaign effectiveness.
FAQs
-
How is Optimove Pricing determined?
Optimove’s pricing for its Customer-Led Marketing Platform is based on the number of monthly active customers (e.g., purchasers, users, players). Add-on products are usage-based, for example, email services are priced based on send volume. -
Does Optimove charge more if I have more data?
No, Optimove does not charge extra based on data volume or the number of platform users. Pricing is determined by the number of monthly active customers, with economies of scale applied. -
Can I upgrade between Product Packages?
Yes, you can upgrade between the Build, Grow, and Scale product packages and add more optional add-ons as needed. -
How are Optimove’s add-ons priced?
Optimove’s add-ons are priced based on usage. For instance, the ESP (OptiMail) pricing depends on the volume of emails sent. -
Is there an implementation fee?
Yes, an implementation fee is included in the pricing structure to cover local support provided during the onboarding process.
