OptiKPI Real-Time Customer Data Platform and CRM for Enhanced Retention

What is OptiKPI?

OptiKPI offers a comprehensive customer retention solution that integrates a real-time Customer Data Platform (CDP) with advanced Customer Relationship Management (CRM) tools. It empowers businesses of various sizes to transform raw customer data into actionable insights instantly, enabling smarter decision-making and the ability to capitalize on customer opportunities as they arise. The platform focuses on helping users plan, execute, and measure targeted retention campaigns with clear objectives, aligning marketing actions with business goals to improve the bottom line.

Designed for seamless integration, OptiKPI connects easily with existing tools and data sources, ensuring that marketing technology stacks work together smoothly without disruption. It provides tailored insights for different organizational levels, bridging the gap between data analysis and practical implementation. Key functionalities include continuous real-time data gathering, multi-channel engagement capabilities leveraging this data for targeted campaigns (Email, SMS/MMS, Push notification, WhatsApp, Inbox notification, Pop-up, Bonus), and performance insights offering business overviews and live analytics for campaign optimization.

Features

Real-time Data Platform: Continuously gathers and updates customer data.
Multi-Channel Engagement: Delivers targeted campaigns across Email, SMS/MMS, Push, WhatsApp, Inbox, Pop-ups, and Bonus channels.
Performance Insights: Offers dashboards and live analytics for campaign optimization.
Advanced CRM Tools: Includes features like Audience segmentation (live and scheduled), Campaign management, Workflow automation, and Library.
Customer 360 Profiles: Provides complete individual customer activity and preference views (Add-on).
Advanced Reporting: Offers a powerful pivot-style tool for custom reports (Add-on).
Flexible Integrations: Connects easily with existing marketing tools and data sources.
Data Pipeline Service: Maps business data into marketing-ready formats (Add-on).

Use Cases

Enhancing customer onboarding processes.
Implementing targeted customer retention strategies.
Executing customer reactivation campaigns.
Managing CRM for the iGaming industry.
Providing CRM solutions for Social Gaming.
Supporting customer engagement in Fintech.
Automating marketing workflows for enterprises.
Providing scalable CRM solutions for startups.
Empowering marketers with data-driven campaign tools.

FAQs

What is OptiKPI?

OptiKPI is an all-in-one customer retention solution, blending a real-time Customer Data Platform with a robust CRM toolkit. It enables precise targeting, campaign automation, and data-driven insights across multiple channels.
Why choose OptiKPI?

OptiKPI offers affordable, enterprise-level CRM power with a user-friendly platform, real-time data sync, goal-driven campaigns, deep customer insights, flexible integration, and advanced intelligence for businesses of all sizes.
What campaigns can I run with OptiKPI?

You can create diverse campaigns across multiple channels, including emails, multi-stage workflows, targeted promotions, SMS alerts, gamified pop-ups, customer welcoming, and VIP rewards.
Can I integrate OptiKPI with other tools?

Yes, OptiKPI seamlessly connects with existing tools and data sources using flexible integration capabilities to enhance your marketing tech stack.
How can I see OptiKPI in action?

You can experience OptiKPI through a personalized demo by scheduling one with their team, or by starting a 6-day free trial.