What is Klaviyo?
Klaviyo offers a comprehensive marketing automation platform that unifies customer data and communication channels to create personalized digital relationships at scale. The platform leverages AI-driven insights and real-time data to deliver targeted messaging across email, SMS, mobile push notifications, and customer reviews.
Through its customer data platform (CDP), Klaviyo enables businesses to consolidate their tech stack, transform data into actionable insights, and activate personalized marketing campaigns. The platform features over 350 pre-built integrations, predictive analytics, and intelligent content generation capabilities to help brands accelerate growth and improve customer engagement.
Features
- Customer Data Platform: Unifies and activates customer data across channels
- Multi-Channel Marketing: Integrated email, SMS, and mobile push notifications
- AI-Powered Content: Automated content generation for campaigns and responses
- Predictive Analytics: Customer behavior analysis and product recommendations
- Real-time Segmentation: Dynamic audience targeting based on customer data
- Performance Tracking: Cross-channel attribution and benchmarking
- Review Management: Collection and showcase of customer reviews
- Campaign Automation: Automated workflow creation and management
Use Cases
- E-commerce marketing automation
- Customer engagement and retention
- Personalized product recommendations
- Multi-channel marketing campaigns
- Customer review management
- Marketing performance analysis
- Customer data unification
- Automated customer communications
FAQs
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What is a profile in Klaviyo?
An active email profile is any profile that can be emailed on Klaviyo, including subscribers and profiles added through general engagement. Suppressed profiles are those that cannot receive marketing emails due to bounces, manual suppression, unsubscription, or spam marking. -
Which countries is Klaviyo SMS available in?
Klaviyo SMS is available in the United States, Canada, UK, Australia, New Zealand, France, Germany, Netherlands, Ireland, Austria, Spain, Switzerland, Denmark, Finland, Norway, Sweden, Italy, and Portugal. -
Do carrier fees apply to SMS messaging?
Yes, carrier fees are included in the upfront price of Klaviyo's SMS messaging, unlike many other SMS providers who don't include these fees in their cost per message.
