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What is Altcraft Platform?
Altcraft Platform brings together all communication channels and customer data in a single space, enabling businesses to personalize interactions, speed up processes, and increase sales. It combines a Customer Data Platform (CDP) with omnichannel marketing capabilities, allowing users to automate customer journeys, conduct A/B/n testing, and analyze real-time analytics. The platform supports email, SMS, push notifications, web push, and messenger communications (Telegram, Viber, WhatsApp), and offers features like HTML email builder, loyalty programs, forms and surveys, and pop-up windows. Machine learning modules predict optimal send times for higher engagement.
The platform can be deployed on-premises for enhanced data security, suitable for organizations with strict compliance requirements. All functional modules are available from the start regardless of tariff plan, with unlimited messaging and data storage. Integrations with Google Ads, Facebook Ads, and webhooks allow seamless connection with external systems.
Features
- Customer Data Platform: Unifies all customer data from multiple sources into a single profile.
- Omnichannel Marketing: Distributes messages across email, SMS, push notifications, and messengers.
- Loyalty Programs: Manages promo codes, bonuses, and points to build customer relationships.
- HTML Email Builder: Creates and edits custom HTML email templates with reusable blocks.
- Personalized Mailings: Sends personalized messages based on customer data and segmentation.
- A/B/n Testing: Runs experiments to optimize email, push, and SMS templates.
- Real-time Analytics: Tracks campaign effectiveness and customer behavior in real time.
- ML Module - Best Send Time: Uses machine learning to predict optimal send times for each subscriber.
- Messenger Communication: Sends personalized messages via Telegram, Viber, WhatsApp, and more.
- Forms and Surveys: Builds custom forms and surveys to collect leads and customer feedback.
Use Cases
- E-commerce: Automate abandoned cart emails, push notifications, and personalized product recommendations.
- B2B Marketing: Nurture leads with personalized email sequences and targeted content.
- Customer Retention: Set up loyalty programs and re-engagement campaigns across channels.
- Event Marketing: Send invites, reminders, and follow-ups via email and push.
- Mobile App Engagement: Use push notifications and in-app messages to boost user activity.
- Service Announcements: Broadcast updates and alerts through multiple channels.
FAQs
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What channels does Altcraft Platform support?
Altcraft Platform supports email, SMS, push notifications, web push, and messenger apps including Telegram, Viber, and WhatsApp. -
Can Altcraft be deployed on-premises?
Yes, Altcraft offers an on-premises deployment option for organizations that require data to remain within their own infrastructure. -
Does Altcraft use AI or machine learning?
Yes, Altcraft includes a machine learning module that analyzes customer behavior to predict optimal send times and improve campaign performance. -
Is there a limit on the number of messages or data storage?
No, Altcraft offers unlimited messaging and data storage for the entire period of use, regardless of the tariff plan.
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