What is Probat?
Probat is an AI marketing platform that creates a dedicated landing page for every ad, audience, and account a business sells to. It reads the source that brought the click, such as an ad, an email, or an account's visit, and identifies who the visitor is and what was promised. It then writes a page on brand using the company's own site, product data, and imagery. A person approves every page before it goes live, and pages can be refined in a visual editor or by describing changes in plain language to an AI agent.
Each page is tested against the current page, and lift is read in real conversions such as purchases, sign-ups, or booked meetings rather than clicks. Because every page belongs to a single ad or account, visitor behaviour is tracked from the click to the order, and the angles that win for an audience carry into new pages for that audience. Probat connects with ad platforms including Meta, Google, TikTok, Pinterest, and ChatGPT ads, and with Shopify, Amazon, Klaviyo, HubSpot, Google Analytics 4, and Google Tag Manager. It supports direct-to-consumer brands, B2B teams, and agencies.
Features
- Page Per Ad: Generates a dedicated landing page for each ad, audience, or account based on the source that brought the click.
- On-Brand AI Drafts: Builds each page from the company's own site, product data, and imagery so the first draft matches the brand.
- Human Review Workflow: Every page is approved by a person before going live, with statuses for unassigned, in review, and live.
- Visual and Agent Editing: Edit pages by hand in a drag-and-drop editor or describe changes in plain language for the AI agent to apply.
- Lift Testing: Tests each new page against the current page and reads lift in real conversions with a p-value, adopting the winner in one click.
- Learning Loop: Per-audience conversion tracking carries winning angles into new pages and gives every new ad a head start.
- Integrations: One-click connections to Meta, Google, TikTok, Pinterest, and ChatGPT ads, plus Shopify, Amazon, Klaviyo, HubSpot, Google Analytics 4, and Google Tag Manager.
- Responsive Brand Controls: Separate desktop and mobile edits using the brand's own fonts and colors.
- Agency Mode: Run the platform for every client under the agency's own name or refer clients directly.
- White-Glove Setup: The team connects the required tools with the customer and can build the first pages to start from.
Use Cases
- Creating a unique landing page for every paid ad campaign
- Personalizing pages for distinct audience segments and personas
- Building account-based pages for B2B visitors and buying committees
- Running conversion lift tests without waiting on a web development sprint
- Scaling landing pages for ecommerce catalogs from Shopify or Amazon
- Managing personalization and testing across multiple agency clients
- Recovering conversion value from existing ad spend by matching pages to ad promises
- Improving sign-up and booked-meeting rates for B2B marketing teams
How It Works
Reads what brings the click
Probat analyzes the ad, email, or account visit that brought the visitor and identifies who the page is for and what was promised.
Writes the page for it
The platform writes an on-brand page from that source using the company's own site, products, and imagery, and a person approves it before it goes live.
Learns what wins
Each page is tracked to real conversions per audience, so the next page starts from the winning version and new tests continue from there.
FAQs
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How does Probat learn what works?
Each page belongs to one ad, so each ad's visitors are tracked as their own funnel, from the click to the order. The angles that win for an audience carry into new pages for that audience, and new ads start from what the previous ones taught. -
Which ad platforms and tools does it work with?
Probat works with Meta, Google, TikTok, Pinterest, and ChatGPT ads, including video ads. Product data comes from Shopify or Amazon, and it connects to Klaviyo, HubSpot, Google Analytics 4, and Google Tag Manager. -
Where do the pages live?
On Shopify, pages go live on the store's domain. On any other platform, pages go live on a subdomain the customer connects, and Probat can host them until that connection is ready. -
Does Probat work for B2B companies and agencies?
Yes. For B2B, the same engine builds a page for each account that visits the site and each person the team sells to there. Agencies can run Probat for their clients as their own service or refer clients directly. -
How hard is setup?
Setup is white-glove on every plan. The Probat team connects the required tools together with the customer and can build the first pages to start from.
