What is CleverTap?
CleverTap is a comprehensive customer engagement platform that combines powerful analytics with personalized marketing capabilities. The platform enables businesses to understand customer behavior through in-depth data analysis while delivering contextually relevant experiences across multiple channels.
The platform's AI-driven capabilities include customer segmentation, campaign optimization, and intelligent journey orchestration. With features like behavioral analytics, push notifications, email automation, and WhatsApp integration, CleverTap helps businesses create unified customer experiences that drive retention and maximize lifetime value.
Features
- Customer Data Analytics: Ingest, analyze and segment customer data in real-time
- Experimentation & Optimization: A/B testing and campaign performance optimization
- AI-Powered Personalization: Contextualize customer experiences automatically
- Omnichannel Campaign Orchestration: Unified messaging across multiple channels
- Clever.AI: Intelligent automation and predictive segmentation
- Advanced Segmentation: RFM analysis and behavioral targeting
Use Cases
- E-commerce customer retention and engagement
- Subscription business growth optimization
- Financial services customer communication
- Gaming user lifetime value maximization
- Cross-channel marketing automation
- Customer behavior analysis and segmentation
FAQs
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What is the minimum number of monthly active users (MAU) supported?
CleverTap's Essentials plan starts from 5,000 MAU and scales up to 100,000+ MAU -
Which channels does CleverTap support for customer engagement?
CleverTap supports push notifications, email, WhatsApp, in-app messaging, web messaging, SMS, and Signed Call -
Is there a free trial available?
Yes, CleverTap offers a 30-day free trial for apps with less than 100K MAUs
