What is Gobot?
Gobot provides a platform focused on expanding the scale and scope of first-party data for businesses facing challenges like rising advertising costs and cookie deprecation. It helps companies grow and monetize their owned audiences by identifying previously anonymous website visitors through its Identity Pixel technology. This allows for the retargeting of these visitors via email and SMS channels, reducing reliance on paid advertising.
In addition to visitor identification, Gobot enables businesses to deepen their understanding of customer needs through 1:1 Guided Experiences. These interactive elements collect valuable shopper preference data, guide users towards suitable products, and facilitate hyper-personalization across various touchpoints like email, SMS, and the website itself. The platform integrates seamlessly with various ecommerce and marketing tools, aiming to transform first-party data into a primary driver for business growth.
Features
- Identity Pixel: Identifies anonymous website visitors and adds their permissioned emails to marketing platforms for retargeting.
- 1:1 Guided Experiences: Collects shopper preferences and needs through interactive experiences to guide product discovery.
- Audience Scaling: Grows first-party owned email and SMS lists by capturing data from previously unknown visitors.
- Personalized Retargeting: Enables retargeting of identified visitors through email campaigns and automations.
- Preference Data Collection: Gathers detailed insights into individual shopper wants and needs beyond basic contact/purchase history.
- Product Recommendations: Suggests relevant products to shoppers in real-time based on collected preferences.
- Tech Stack Integration: Connects with major ecommerce platforms, email marketing (Klaviyo), SMS (Attentive, Postscript), and customer service tools (Gorgias, Zendesk).
Use Cases
- Identifying anonymous website visitors to expand marketing reach.
- Reducing reliance on paid retargeting ads by using owned email/SMS channels.
- Growing email and SMS marketing lists with opted-in contacts.
- Personalizing marketing campaigns based on collected shopper preferences.
- Improving product discovery and conversion rates with guided selling experiences.
- Enhancing customer segmentation for targeted marketing efforts.
- Recovering abandoned carts through personalized email/SMS retargeting.
