What is Visual Visitor?
Visual Visitor offers a consent-based website visitor identification platform that reveals the identity of anonymous visitors, including first name, last name, email, and over 37 additional data points. This first-party data empowers businesses to automate personalized email, direct mail, and custom audience campaigns based on visitor behavior, such as pages visited and time spent. By transforming unknown traffic into known prospects, Visual Visitor helps businesses build email lists, reduce paid search spend, increase ROI, and foster customer loyalty and trust.
Features
- Consent-Based Identification: Captures 35% of website visitors with name, email, and profile data.
- 37+ Data Points: Provides first name, last name, email, address, employment, income estimates, home ownership, and interests.
- Behavioral Automation: Triggers email, direct mail, and custom audience campaigns based on pages visited and time spent.
- Email List Building: Automatically adds identified visitors to email lists for nurturing.
- Integration: Syncs with CRM, email marketing, direct mail, and custom audience platforms.
Use Cases
- Build email lists from anonymous website traffic
- Reduce paid search spend by retargeting known visitors via email
- Increase conversion rates with personalized follow-up campaigns
- Improve ROI of digital advertising through combined email and direct mail sequences
FAQs
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How does Visual Visitor identify website visitors?
Visual Visitor uses a consent-based approach to capture visitor data such as name, email, and over 37 other data points, including employment, income estimates, and home ownership. -
What percentage of visitors can be identified?
The platform can capture up to 35% of anonymous website visitors with their identity and profile details. -
Can I integrate Visual Visitor with my existing CRM or email marketing platform?
Yes, Visual Visitor integrates with leading CRM, email marketing, direct mail, and custom audience platforms to automate data syncing and campaign triggers. -
Is the data collection compliant with privacy regulations?
The platform emphasizes consent-based identification and data security compliance, ensuring adherence to privacy standards. -
What is Person Level Advertising?
Person Level Advertising allows you to target known individuals across digital channels, using the identified data to create personalized ad campaigns.
