What is Appcues?
Appcues is a comprehensive user engagement platform designed to help SaaS companies improve user activation, feature adoption, and retention. It combines multi-channel messaging capabilities with in-depth product usage data, enabling businesses to create personalized experiences that connect with users at the right time and in the right way.
The platform allows for the creation of in-app messages, emails, and push notifications, all from a single interface. Appcues provides features for event tracking, automated workflows, and insightful performance metrics, empowering teams to optimize user journeys without relying on developers.
Features
- In-app messaging: Deliver native-looking messages inside your app.
- Email: Send personal emails triggered by user actions.
- Push notifications: Nudge users with targeted mobile alerts.
- Workflows: Automate user journeys across channels.
- Event tracking: Track every interaction and send messages based on user actions—no code needed.
- Insights: See how your individual messages perform, alongside their impact on overall user engagement with easy to follow metrics.
Use Cases
- Onboarding: Activate new users with personalized onboarding.
- Free-trial conversion: Turn free users into paying customers.
- Feature adoption: Get users to adopt more features—new and old.
- Feedback: Collect feedback at scale with NPS and custom surveys.
- Support: Empower users with self-service support and training.
FAQs
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Do you have a free trial?
Yes! Our free trial is designed to let you experience the complete value of Appcues and confirm technical fit with your product. Show unlimited flows to your end users and track up to 5 events for 14 days. If you install the SDK in your application, you can extend your trial for another 14 days for a total trial period of 28 days. -
How are Monthly Tracked Users (MTU) calculated?
MTUs are calculated as the total number of users who sign in to your platform in a given month plus additional, unique users who receive an Appcues email or mobile push message within that same month. We don't charge you for dormant users who may be in your database but don't log any Appcues activity during the month. -
What happens if I go over my plan limits (exceed the MTUs or Messages allowed)?
If you exceed any limits on your plan, we'll keep all of your Appcues experiences running and somebody from our team will reach out about upgrading your account at your next billing cycle.
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