What is Contextual?
Contextual delivers targeted onboarding and engagement solutions that use personalization and automated segmentation to enhance the user experience on web and mobile apps. The platform enables businesses to create customizable product tours, tooltips, in-app announcements, and feedback surveys to guide users, promote feature discovery, and collect actionable insights.
With real-time analytics and behavioral tracking, Contextual empowers teams to understand feature adoption, optimize engagement strategies, and maximize user retention. Its extensive library of over 50 templates and broad platform support ensures seamless integration for various user cohorts, making the onboarding process intuitive and impactful.
Features
- Customizable Guide Templates: Over 50 editable templates for product tours, tooltips, and announcements.
- Real-Time User Segmentation: Automatically show content based on user behavior and engagement.
- In-App Surveys and Feedback: Collect user feedback directly within the application to measure satisfaction.
- Feature Analytics: Track feature usage, user engagement, and goal completion in real time.
- Contextual Targeting: Deliver relevant tips and guides at specific user journey points.
Use Cases
- Onboard new users with interactive tours in a SaaS application.
- Drive adoption of new features in a mobile app with announcements and tooltips.
- Gather in-app user feedback to assess satisfaction and identify areas for improvement.
- Segment users by engagement level to deliver tailored messages and support.
- Analyze feature usage patterns to optimize product development priorities.
