What is QoQo?
QoQo is an innovative AI-powered platform designed specifically for UX designers and design teams. It serves as an intelligent companion that streamlines the early stages of the design process by generating structured insights from public knowledge, helping designers create meaningful work without relying on placeholder content.
The platform empowers design professionals to efficiently gather and organize information for user personas, journey mapping, and design briefs. By leveraging artificial intelligence, QoQo helps design teams accelerate their discovery process, reduce risks, and overcome resource constraints while maintaining high-quality UX standards.
Features
- User Persona Generation: Create detailed user personas with goals, needs, and frustrations
- Journey Mapping: Visualize and plan user journeys effectively
- Information Architecture: Structure content and navigation systematically
- Affinity Mapping: Organize research data and insights
- UX Copywriting: Generate meaningful design content
- Design Brief Creation: Identify project challenges and key elements
- Document Chat: Interact with design documentation intelligently
- History Tracking: Access previous design work and iterations
Use Cases
- Accelerating discovery phase for MVPs
- Creating comprehensive user personas
- Streamlining design briefs
- Enhancing UX research efficiency
- Supporting design teams without internal UX experts
- Generating meaningful design content
- Organizing research data
- Facilitating journey mapping
FAQs
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Does QoQo replace user research?
No, QoQo should ideally be used in combination with your own user research, a central part of UX design. While QoQo has learned from internet sources worldwide, it doesn't know about specific contexts that haven't been qualitatively published. -
What tech is QoQo using?
QoQo is powered by OpenAI and is accessible as a Figma plugin in its beta version. -
How does QoQo avoid bias in design?
OpenAI has integrated de-biasing models to reduce bias, and users can further refine results by using specific prompts with adjectives and descriptions such as country, gender, and age. -
Is my research information shared or used for training?
No, research information is not shared or used for training without explicit consent. Unlike ChatGPT, QoQo does not review or analyze user data to improve their system.
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