What is Playable?
Playable is an AI-powered video marketing platform designed to simplify interactive video campaign creation and delivery. The platform enables businesses to create video marketing campaigns with instant play functionality and infinite scalability across multiple channels including email, in-app messaging, and streaming services.
With built-in AI editing tools, Playable helps users save time, reduce production costs, and repurpose existing video content without requiring additional creative resources. The platform integrates with over 60 marketing platforms including Braze, Salesforce, Klaviyo, and Mailchimp, providing seamless workflow integration for marketing teams.
Features
- AI Editing Tools: Save time and reduce production costs with built-in AI video editing capabilities
- Multi-Channel Delivery: Distribute video content across email, in-app messaging, and streaming platforms
- Video Analytics: Track campaign performance with detailed insights into video engagement and conversions
- Platform Integration: Connect with 60+ marketing platforms including Salesforce, Mailchimp, and Klaviyo
- Instant Play Technology: Videos automatically start playing when emails are opened, similar to social media experiences
Use Cases
- Creating interactive video email campaigns for e-commerce brands
- Driving customer engagement through in-app video messaging
- Repurposing existing video content for multi-channel marketing campaigns
- Boosting conversions with instant-play video experiences
- Tracking and optimizing video marketing performance with analytics
FAQs
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What counts as a 'Play' in Playable's pricing?
A 'Play' is counted when an email recipient opens your email and the video automatically starts playing. This includes unlimited loops if the video is set to loop, but excludes unopened emails, emails with images turned off, and certain Outlook desktop versions that display video as static images. -
Can I try Playable for free before committing to a paid plan?
Yes, Playable offers a 30-day Free Trial that includes access to core features without requiring a credit card. This allows users to explore the platform and understand how it can drive marketing results and business ROI. -
What happens if I exceed my included Plays on a paid plan?
If you exceed your included Plays on a paid plan, your video emails will continue to be delivered, and you will be charged for additional Plays at the end of the month. You can also upgrade to a higher plan to enjoy lower pricing per Play. -
How can I remove Playable branding from my videos?
Playable branding is automatically added to videos created during the Free Trial. To remove the branding, you need to upgrade to one of the paid plans, which offer branding-free video delivery. -
Where are videos hosted on the Playable platform?
All videos are hosted and delivered using Amazon CloudFront, a global content delivery network that ensures secure delivery with low latency and high transfer speeds. All hosting and content delivery costs are included in the plans.
