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What is Fullstory?
Fullstory is a comprehensive behavioral data platform designed to empower businesses with a deep understanding of user interactions within their digital products. The platform captures and analyzes a wide range of user behaviors, providing valuable insights for product, engineering, and data teams.
Fullstory's powerful engine, Fullcapture, automatically collects customer behavior data on web and mobile applications. This data is then used to build predictive models, train AI, and power features like session replay, product analytics, and mobile analytics. By providing a clear view of the customer journey, Fullstory enables businesses to make data-informed decisions, personalize user experiences, identify areas for improvement, and ultimately, drive better results.
Features
- Fullcapture: Automatically collects and translates customer behavior on both web and mobile apps.
- Data Direct: Provides clean, structured, AI-ready behavioral data synced directly to your warehouse.
- Product Analytics: Analyze your customer experiences.
- Mobile Analytics: Optimize without sacrificing privacy.
- Behavioral Insights: Watch what your users are doing in real-time.
- Session Replay: Watch a real-time capture of user interactions.
- Heatmaps: Visualize user behavior with scroll maps, click maps, and conversion maps.
- Funnels & Conversions: Analyze user journeys and identify bottlenecks.
- Journey Mapping: Visualize and understand the complete customer journey.
- Dashboards: Monitor Key Performance Indicators (KPIs).
Use Cases
- Build AI-ready models.
- Analyze user data.
- Watch real-time user session replays.
- Identify signals of user intent and frustration.
- Detect and deter bad actors in real-time.
- Increase conversion rates.
- Improve user experiences.
- Build customer loyalty.
- Minimize costs associated with fraud.
FAQs
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I'd like to try Fullstory. Is a free trial available?
Yes! When you sign up for a free trial, your new account will start with a free 14-day trial of Fullstory's Business edition with up to 5,000 sessions. -
How does Fullstory approach privacy?
User privacy is paramount. Fullstory’s technology is uniquely precise in its ability to both exclude sensitive data and mask personal data, so personal information never leaves the client's browser or device. Read about Private by Default and more options for data management. -
Can I use Fullstory and still be compliant with the GDPR or CCPA?
Fullstory offers a suite of tools allowing you to honor your users’ data requests and maintain compliance, including user deletion, sensitive data exclusion, consent-based recording, and data export. Learn more about the GDPR and the CCPA. -
What is Fullcapture™, and how is it different from autocapture?
Fullcapture by Fullstory is autocapture, upleveled. It automatically collects and translates customer behavior on both web and mobile apps, giving your team the most precise, comprehensive behavioral data available. Plus, behavioral data delivered with Fullcapture is processed on the server in one stream, enabling data capture and processing to happen simultaneously—without affecting your website or app performance.
