What is Discuss.io?
Discuss.io provides a comprehensive platform designed to facilitate the entire qualitative market research process. It enables users to set up research projects, conduct interviews and gather feedback, and analyze the collected data efficiently. The platform incorporates human-led interviews, self-paced feedback collection, and the ability to upload and analyze previously recorded research, creating a centralized repository for insights.
Featuring a generative AI assistant named Genie, the tool aims to reduce the manual effort involved in qualitative research. Genie assists with tasks such as generating session recaps, project summaries, identifying key themes, and extracting relevant quotes, allowing research teams to focus on strategic decision-making. The platform is built for global use, supporting various research needs across different teams like consumer insights, product development, and marketing.
Features
- Generative AI Assistant (Genie): Assists with summarizing sessions, identifying themes, and extracting quotes.
- Human-led Interviews: Conduct live virtual focus groups and interviews.
- Self-paced Feedback: Collect video feedback, usability testing data, and video open-ends asynchronously.
- Uploaded Research Analysis: Analyze existing research content from Discuss or other sources within the platform.
- Centralized Research Hub: Manage projects, tailor objectives, and store insights in one place.
- Global Recruitment Services: Access target audiences in over 100 markets.
- Secure Platform: Ensures data privacy and security for research activities.
Use Cases
- Gathering global consumer insights.
- Conducting agile concept and product development research.
- Performing shopper insights studies.
- Testing marketing messages and product packaging.
- Facilitating remote qualitative research for agencies.
- Building a centralized research repository.
FAQs
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What is a paid research user?
Users who own, edit and collaborate on research projects from start to finish. -
Are there free user roles available?
Yes, there is a viewer role for view-only access, and observers, recruiters, and translators have free access to relevant platform areas. -
Can paid user seats be reassigned?
Yes, you can use your allotted seats as you’d like and assign different people to occupy them.
