What is Zinklar?
Zinklar provides an intuitive insights platform designed for businesses to connect with consumers and gather actionable feedback swiftly. It facilitates data-driven decision-making by offering access to a global audience of over 140 million consumers across 80 countries, sourced from ESOMAR & ISO certified suppliers. The platform supports both qualitative and quantitative research methodologies, enabling users to conduct comprehensive market research tailored to their specific needs.
With Zinklar, users can design surveys easily, launch projects rapidly, and receive results within hours. The platform incorporates ZinklarAi to help decode consumer behavior and features robust data analysis and visualization tools for seamless sharing. Dedicated expert support is available to assist users throughout their research projects, ensuring they can effectively leverage consumer insights for market understanding, product innovation, creative testing, and brand health monitoring, ultimately aiming to boost ROI and enhance competitive positioning.
Features
- Intuitive Platform Experience: Simplifies survey design and project management.
- Global Quality Audience: Access to 140 million consumers via 300+ certified suppliers in 80 countries.
- Dedicated Expert Support: Assistance from insights and market research professionals.
- 360º Insights Solution: End-to-end platform supporting qualitative and quantitative research.
- ZinklarAi Integration: Instantly decodes consumer behavior and provides AI codification.
- Real-Time Results: Delivers insights within hours for agile decision-making.
- Data Analysis & Visualization: Tools for easy interpretation and sharing of findings.
Use Cases
- Gaining market understanding for category domination.
- Developing and validating product innovation concepts.
- Testing and refining creative advertising messages and campaigns.
- Tracking, monitoring, and comparing brand health performance.
- Making confident, data-driven marketing and strategic decisions.
- Accelerating go-to-market launch timelines.
- Analyzing competitive pressures and improving market position.
- Responding quickly to retailer data requests.
FAQs
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When can I start running research projects with Zinklar?
You can start running projects as soon as your account has project credits. -
How long is a typical contract with Zinklar?
A typical contract is 12-months, although 18-month and 24-month contracts are offered, potentially with a lower credit rate. -
Can I share credits with different users across my organization?
Yes, any member of your organization can log-in and use the account credits. -
How many users can access the Zinklar platform?
The Zinklar platform permits unlimited users from an account without any fee per user. -
Can I send studies to my own audience?
Yes, you can send studies to your own audience; a small charge of credits will be deducted from your balance for this service.
