Keplar - Take ideas to market faster with simulated audiences

Keplar Take ideas to market faster with simulated audiences

What is Keplar?

Keplar revolutionizes market research and product innovation through its AI-powered simulated audience technology. The platform creates interactive, synthetic consumer models that enable brands to test concepts, gather feedback, and validate ideas without traditional research limitations.

The platform specializes in accelerating the product innovation cycle while providing scalable, enterprise-ready solutions for multiple audience segments. Companies can leverage their first-party data to improve simulated audiences, benchmark against competitors, and receive instant insights for both product innovation and marketing campaigns.

Features

Simulated Audiences: Interactive AI-powered models of target consumers
Real-time Testing: Instant insights and feedback from synthetic consumers
First-party Data Integration: Utilizes existing consumer and market data
Competitive Benchmarking: Test performance against competitor offerings
Risk Mitigation: Flags potential brand, messaging, and claims violations
Scalable Testing: Multiple audience segments and unlimited testing capacity

Use Cases

Product innovation testing
Marketing campaign validation
Consumer preference prediction
Market opportunity identification
Creative content optimization
Brand messaging refinement
Sales forecasting
Marketing brief development

FAQs

How does Keplar's simulated audience differ from traditional market research?

Keplar's simulated audiences are completely synthetic and covert, allowing access at any time without the limitations of traditional research panels, while providing instant feedback and scalable testing capabilities.
How long can Keplar reduce the product innovation cycle?

Keplar can reduce the typical 6-18 month product innovation cycle by months through its rapid testing and feedback capabilities.
Can Keplar integrate with existing company data?

Yes, Keplar can utilize your first-party consumer, market, and insights data to improve the accuracy and effectiveness of simulated audiences.