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What is SendEngage?
SendEngage is a comprehensive outbound email solution designed to streamline and optimize B2B lead generation. The platform offers a fully managed service, ensuring compliance with regulations like CAN-SPAM while leveraging advanced AI technology to maximize outreach effectiveness.
SendEngage handles all aspects of outbound campaigns, from initial targeting and copywriting to ongoing testing and lead handoff. The integrated system uses AI-powered triage of replies, provided by Anthropic Claude 3, automatically identifying and forwarding positive responses to the sales team, while filtering negative responses.
Features
- Automated Follow-Ups: Automatically follows up with prospects who don't initially reply.
- Continuous Message Variation: Split tests different email messages to optimize performance.
- Title Keyword Optimization: Identifies prime prospects through title keyword analysis.
- Inbox and Domain Rotation: Maximizes deliverability by rotating inboxes and domains.
- AI Reply Handling: Uses Anthropic Claude 3 to triage replies, identifying positive responses.
- CRM Integration: Integrates with various CRMs and external systems via Zapier.
- Deliverability Monitoring: A proven method to land your cold emails into the prospect's inbox, not the spam folder.
- Domain Protection: Never sends emails using your main company domain.
Use Cases
- Automating outbound email campaigns for B2B lead generation.
- Improving sales team productivity by automating lead qualification.
- Reducing customer acquisition costs through efficient outreach.
- Scaling outbound outreach efforts without increasing manual workload.
- Ensuring compliance with email marketing regulations.
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