What is Referly?
Referly is an AI-powered lead generation platform that automatically identifies and engages your warmest B2B leads. It aggregates millions of daily signals from website visitors, job changes, social intent, client networks, and custom intent to surface high-converting opportunities. With native integrations to HubSpot, Slack, and other tools, Referly delivers prioritized leads and automated workflows to your existing sales stack.
The platform is GDPR-compliant and built for European businesses, ensuring privacy by design. It filters out personal data and private events, providing professional contact-level insights. Referly serves marketing teams, sales teams, founders, and RevOps professionals, helping them turn cold outreach into warm conversations with higher reply rates and faster deal closures.
Features
- Contact-Level Signals: Unlock signals such as B2B website visitors, job changes, social intent, client network, and custom intent.
- AI Automation: Automatically push warm leads to CRM, Slack, Clay, and other tools via AI workflows.
- AI Dialer: Make 5x more dials with AI-powered dialing.
- Privacy by Design: GDPR-compliant, filters personal emails and private events.
- Native Integrations: Seamlessly integrates with HubSpot, Lemlist, Slack, Webhook, and more.
- Lead Scoring: AI aggregates signals to prioritize the warmest leads.
Use Cases
- B2B lead generation for sales teams
- Website visitor identification and retargeting
- Tracking past clients and prospects for re-engagement
- Warm list building for outbound campaigns
- Partner and employee referral programs
- Social intent monitoring for competitive intelligence
FAQs
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What sources is Referly connected to?
Referly connects to Gmail (retrieves email contacts), Google Calendar (meetings data), your website (identifies B2B visitors), CRM (HubSpot native integration, soon Salesforce), and CSV export for product users, allies, and competitors lists. -
What signals does Referly capture?
Referly captures contact-level signals including B2B website visitors, past prospects that changed jobs, past clients that changed companies, client connections (prospects who worked with a client), and more via job change tracking and social intent. -
Is Referly GDPR compliant?
Yes, Referly is built in Europe and integrates GDPR. It does not identify IP at people level in the EU, does not access email content, filters out personal email domains, private events, and private email objects. It is a data processor and does not exploit or sell customer data. -
What are the observed reply rates with warm signals?
Reply rates vary by signal: Past clients that changed jobs (>30%), past colleagues of employees (>30%), product users that changed jobs (>25%), B2B website visitors (20%), prospects met that changed jobs (>20%), and past alumni of employees (>10%).
