What is Postalytics?
Postalytics transforms direct mail marketing by automating design, personalization, delivery, and tracking, making it as seamless and measurable as digital marketing channels. Marketers can quickly create, send, and track campaigns using integrated workflows, variable data personalization, and real-time analytics, empowering data-driven decisions and maximizing campaign ROI.
The platform offers easy importing of unlimited mailing lists, advanced address verification, and integration with popular marketing technology stacks such as HubSpot, Salesforce, and Zapier. Comprehensive dashboards provide delivery and response tracking, while pre-built templates and a direct mail editor ensure professional campaign creation, all with no minimum order requirements.
Features
- Workflow Automation: Automates multi-touch direct mail campaigns with integration into marketing tech stacks
- Personalized Direct Mail: Enables variable data and logic for highly targeted mail creations
- Advanced Tracking & Analytics: Monitors delivery status, responses, and ROI through detailed dashboards
- Omnichannel Integrations: Connects with HubSpot, Salesforce, Zapier, Zoho, and other marketing tools
- Mailing List Management: Imports, verifies, and filters mailing lists for optimal audience segmentation
- Direct Mail Editor: Design and proof campaigns with professional templates and custom assets
- Real-Time Reporting: Provides instant visibility into campaign performance and delivery notifications
- No Minimum Orders: Send mail at any scale, from a single piece to high volumes
- QR Codes & pURLs: Unlimited creation and tracking for bridging offline and online engagement
- Full-Service Print & Delivery: Handles printing, addressing, barcoding, and nationwide delivery
Use Cases
- Automating lead generation campaigns with personalized direct mail
- Reactivating dormant leads through triggered direct mail workflows
- Supporting omnichannel marketing strategies combining direct mail and digital
- Driving customer retention and loyalty with targeted follow-ups
- Enhancing event and trade show outreach with tracked mailers
- Nurturing prospects and guiding them through the sales funnel
- Raising awareness for nonprofit fundraising and donation appeals
FAQs
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What is the difference between a Smart Send and a Triggered Drip Campaign?
A Smart Send Campaign uses a mailing list to send to, which can be imported from a CRM or uploaded as a data file, while a Triggered Drip Campaign is activated by a specific event in a CRM or marketing automation tool and sends a mailpiece automatically. -
How does per piece billing work for direct mail campaigns?
For Smart Send campaigns, billing occurs per piece when the campaign is sent to the printer, while for Triggered Drip campaigns, users pre-purchase Direct Mail Credits that are redeemed for each mailpiece sent. -
What integrations are available with Postalytics?
Postalytics integrates with leading platforms including HubSpot, Salesforce, Zapier, ActiveCampaign, Zoho CRM, and more, enabling seamless workflow automation. -
Does Postalytics offer mailing list verification?
Yes, Postalytics filters out bad addresses during the list import process by checking against USPS databases, ensuring only valid addresses are targeted. -
Can Postalytics be used for nonprofit mailings?
Yes, Postalytics offers special nonprofit pricing and features suited for fundraising campaigns and donor communications.
