What is Lob?
Lob is a direct mail automation platform that enables businesses to create, personalize, route, and fulfill direct mail campaigns at scale. The platform integrates Postal IQ routing intelligence, which selects the most efficient USPS entry points to speed delivery and reduce costs. Lob also offers a nationwide Print Delivery Network that produces mail near its final destination, minimizing transit time.
With Lob, users can design data-driven mail pieces, segment audiences, and track every send from production to delivery through dashboards or APIs. The platform supports various industries including financial services, healthcare, insurance, retail, and SaaS. Lob provides security features compliant with HIPAA, GDPR, CCPA/CPRA, and offers address verification to ensure accurate deliveries.
Features
- Postal IQ Routing: Chooses the most efficient USPS entry point for each mailpiece to speed delivery and reduce costs.
- Print Delivery Network: Nationwide local production reduces transit time and stabilizes costs for high-volume campaigns.
- Data-Driven Personalization: Segment and personalize campaigns via dashboards or integrations, with full tracking from production to delivery.
- Address Verification: Ensures mail reaches correct destinations with US and international address verification.
- In-Transit Tracking: Monitor mail pieces throughout delivery process.
- Analytics Dashboard: Gain visibility into campaign performance and delivery metrics.
- API Integrations: Award-winning APIs for building and automating mail workflows.
- No-Code Integrations: Connect with popular outreach tools without coding.
- User Roles & Permissions: Manage team access and collaboration.
- HIPAA Compliant Mailing: Support for secure healthcare communications.
Use Cases
- Automated direct mail marketing campaigns
- Compliance-driven communications in healthcare and finance
- Personalized customer onboarding and retention mail
- Transactional mailings like checks and statements
- Multi-channel marketing campaigns integrating direct mail
- High-volume direct mail operations for agencies and enterprises
FAQs
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What is Postal IQ?
Postal IQ is Lob's routing intelligence that selects the most efficient USPS entry point for each mailpiece to speed delivery and reduce postage costs. -
Does Lob support HIPAA compliant mailings?
Yes, Lob supports HIPAA compliant mailings with appropriate security measures. -
How does Lob's Print Delivery Network work?
Lob's Print Delivery Network produces mail near its final destination using local printers, reducing transit time and stabilizing costs for high-volume campaigns. -
Can I integrate Lob with my existing tools?
Yes, Lob offers API integrations and no-code integrations with popular outreach and marketing tools. -
What industries does Lob serve?
Lob serves financial services, healthcare, insurance, retail, ecommerce, SaaS, agencies, and operations service providers.
