What is MRRly?
MRRly offers comprehensive revenue analytics by connecting data from Stripe or importing CSV/Excel files. The platform automatically processes this data to generate detailed reports on MRR (Monthly Recurring Revenue), customer movements, and user/license changes. It enables businesses to segment customers using 15 predefined and 5 custom parameters, facilitating deeper insights into customer behavior and revenue trends.
Key functionalities include quick MRR reports, cohort analysis with relative comparisons, and unit economics forecasting. The tool supports multi-currency recognition for 170 currencies and exports data in various formats like CSV, XML, PNG, and SVG. By automating data analysis, MRRly helps businesses optimize their strategies and forecast optimal Customer Acquisition Cost (CAC) values.
Features
- Quick MRR Report: Detailed MRR, customer, and user/license movement reports with segmentation
- Cohort Report: Powerful cohort analysis with deep customer segmentation and relative comparisons
- Deep Customer Segmentation: Create segments using 15 predefined and 5 custom parameters
- Unit Economics: Automatic unit-economics report by cohorts with CAC forecasting
- Simplest Data Import: Import data via XLS, CSV, or API from CRM systems like Stripe
Use Cases
- Analyzing MRR trends and customer churn for SaaS companies
- Segmenting customers based on payment behavior and subscription status
- Forecasting optimal Customer Acquisition Cost (CAC) for business planning
- Generating cohort reports to track customer retention and revenue over time
- Exporting revenue analytics data for presentations and stakeholder reports
