What is Media Link Software?
Media Link Software provides a customizable media buying system specifically designed for advertising agencies and in-house media buyers. The platform tracks all forms of media including television, cable, radio, publications, outdoor, online, and specialty advertising while creating comprehensive cross-platform reports.
The system offers tools for uploading avails, developing proposals and orders faster with sorting capabilities, automatic invoice checking, and tracking for multiple generations of make-goods. It enables comparative buying across various media types and supports the entire media buying process from proposal development through post-flight analysis.
Features
- Comparative Buying: Enables side-by-side analysis of different media options for optimal purchasing decisions
- Cross-Platform Reporting: Creates comprehensive reports that integrate data from all advertising media types
- Automatic Invoice Checking: Verifies invoices against orders to ensure accuracy and prevent billing errors
- Make-Good Tracking: Manages multiple generations of make-goods to ensure proper campaign delivery
- Customizable System: Adapts to agency workflows with flexible configuration options
Use Cases
- Media planning and buying for advertising agencies
- In-house media buying for corporate marketing departments
- Cross-platform campaign management across multiple media channels
- Comparative analysis of different advertising options
- Tracking and management of make-goods for under-delivered campaigns
