What is Media Monitors?
Media Monitors delivers comprehensive local media intelligence services that enable businesses to track advertising activity across multiple platforms. The company specializes in collecting and analyzing near real-time data from streaming video services, radio broadcasts, television networks, cable channels, digital displays, and newspapers to provide actionable insights for lead generation and media planning.
With patented monitoring and data modeling technologies, Media Monitors offers detailed competitive views of advertising spending by account, parent company, and category. The service operates internationally across major markets including Canada, Ireland, Australia, India, New Zealand, Malaysia, and South Africa, providing timely and accurate information through user-friendly online interfaces.
Features
- Streaming Video Monitoring: Near real-time local advertising data from 20 major publishers and ad platforms including YouTube, Hulu, Roku, Pluto, CBS/Paramount+ and NBC Peacock
- Radio Tracking: Comprehensive monitoring of spots and songs actually airing on radio stations
- Broadcast Television Analysis: 24/7 tracking of local advertising activity by account, parent and category
- Local Cable Intelligence: Competitive tracking of local and national advertising on select cable networks
- Digital Display Monitoring: Access to video, banner, desktop, and mobile display advertiser intelligence across hundreds of local websites
- Newspaper Ad Tracking: Captures ads appearing in weekday and weekend editions of major daily newspapers
Use Cases
- Lead generation for advertising agencies
- Media planning and buying optimization
- Competitive advertising intelligence
- Market research and analysis
- Advertising campaign performance tracking
- Prospect identification for sales teams
