What is Hightouch?
Hightouch is a comprehensive data and AI platform designed to empower businesses with the tools needed for effective personalization and targeted marketing. The platform offers a Composable Customer Data Platform (CDP) and an AI Decisioning solution, both built to seamlessly integrate with existing data warehouses.
Hightouch allows marketers to leverage all of their customer data for audience segmentation, journey orchestration, and message personalization. This facilitates data-driven decision-making and campaign optimization across various channels, including email, advertising, and CRM. With robust features, it aims to streamline marketing operations, driving engagement and customer acquisition.
Features
- Composable CDP: Integrates with your existing data warehouse to provide a flexible and secure CDP solution.
- AI Decisioning: Optimizes customer experiences with AI-powered personalization.
- Reverse ETL: Sync data from your warehouse to 250+ marketing and advertising tools.
- Customer Studio: Build audiences and journeys with a no-code interface.
- Match Booster: Expand advertising reach and conversion to increase ROAS.
- Campaign Intelligence: Analyze customer data and campaign performance directly from your data warehouse.
- Identity Resolution: Resolve customer data into profiles without writing code.
- Hightouch Events: Easily collect client-side and server-side clickstream data.
Use Cases
- Audience segmentation and targeting
- Customer journey orchestration
- Personalized messaging
- Customer profile enrichment
- Conversion tracking
- Audience suppression
- Match rate boosting
FAQs
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What is a destination?
A destination is any of the 250+ integrations that Hightouch lets you sync data to. Multiple instances of the same destination will only be counted once. -
Can I try a new destination before being charged for it?
Absolutely! Beyond your first free destination, each destination has a 30 day free trial before you are charged for it. -
Can I ask for help setting up Hightouch even if I'm on the Free plan?
Yes. We're happy to help customers regardless of their size. Please message us on Intercom, email us, or book a time with us and we'll make sure set up is effortless as possible. -
Do you have special pricing for early stage startups or businesses affected by Covid?
For early stage startups (<40 employees or <$10M in funding), we offer six months of our Starter plan for free. For business affected by Covid, please reach out to us and we'll be happy to assess on a case by case basis.
