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What is Aptitude?
Aptitude revolutionizes customer research by leveraging AI technology to conduct and analyze interviews at scale. The platform enables businesses to automate their research process through AI-moderated interviews, effectively combining the qualitative depth of personal interviews with the quantitative reach of surveys.
The system features customizable discussion guides, intelligent follow-up questioning, and automated insight synthesis. Users can create tailored research studies, while the AI moderator engages participants in meaningful conversations and uncovers detailed reasoning behind responses, all while automatically summarizing transcripts and identifying key themes for actionable business insights.
Features
- Customizable Study Design: Build personalized discussion guides and moderator instructions
- AI Interviewer: Conducts hundreds of simultaneous interviews with smart follow-up questions
- Automated Insight Synthesis: Summarizes transcripts and identifies key themes automatically
- Scale Management: Handles multiple interviews simultaneously while maintaining conversation quality
- Research Customization: Allows addition of relevant files and study materials
Use Cases
- Product Testing and Validation
- Market Research and Brand Perception Studies
- Customer Experience Analysis
- User Research
- Brand Positioning Research
- Customer Feedback Collection
FAQs
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How many interviews can be conducted simultaneously?
The platform can conduct hundreds of interviews simultaneously while maintaining conversation quality and depth. -
What types of research can be conducted using Aptitude?
Aptitude supports various research types including product testing, market research, and usability testing (coming soon).
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