Adsata favicon

Adsata
Online Webcam Eyetracking Studies - Simple, Fast, Scalable.

What is Adsata?

Adsata provides a platform for creating online webcam eye-tracking studies to understand user perception and behavior. It helps users gain insights to enhance user experience (UX), improve conversion rates, and make data-driven design decisions. By analyzing where users look and navigate on websites or marketing materials, businesses and researchers can obtain objective, data-based feedback.

The platform utilizes webcam technology, allowing participants to join studies remotely from anywhere at any time. It emphasizes privacy and GDPR compliance by processing eye-tracking data in real-time within the participant's browser, ensuring no facial codings, video recordings, or images leave the end device. Adsata aims to be a time and cost-efficient alternative to traditional eye-tracking hardware and complex setups, enabling rapid study creation, execution, and analysis.

Features

  • Webcam Eye-Tracking: Conduct eye-tracking studies using standard webcams.
  • Heatmaps: Visualize aggregated gaze data to identify areas of high and low attention.
  • Hexbins: Group and compare eye-tracking data sets using hexagonal bins for clear visualization.
  • Path Plots: Track the sequence and path of user gazes to understand navigation patterns.
  • Fixation Metrics: Analyze the location, duration, and sequence of fixations automatically.
  • Remote Participation: Allow participants to join studies online from anywhere, anytime.
  • GDPR Compliant: Ensures data privacy by processing information locally in the browser.
  • Insights Dashboard: Access visualizations and metrics for analyzing user behavior.
  • Raw Data Export: Option to export raw eye-tracking data for further analysis (available in paid plans).

Use Cases

  • Improving website and online shop usability and conversion rates.
  • Making data-driven design decisions based on objective user feedback.
  • Gaining insights into the effectiveness of marketing campaigns.
  • Conducting market research to understand consumer perception.
  • Facilitating academic research using eye-tracking data.
  • Testing user experience (UX) remotely and scalably.

FAQs

  • Is Adsata GDPR compliant?
    Yes, Adsata is fully GDPR compliant. Eye-tracking data is processed in real-time in the participant's browser, and no facial codings, video recordings, or images leave the end device.
  • How accurate is the webcam eye-tracking?
    Tests show that 95% of the data points collected by Adsata fall within a radius of 110-150 pixels of the actual gaze point, with an average accuracy around 128 pixels.
  • Do participants need special hardware?
    No, participants only need a standard webcam. No expensive eye-tracking hardware is required.
  • Can I conduct studies with participants anywhere?
    Yes, the platform allows participants from all over the world to take part in your eye-tracking study online, whenever they want.
  • What kind of visualizations does Adsata offer?
    Adsata provides heatmaps, hexbins, path plots, and fixation metrics to help visualize and understand user behavior.

Related Queries

Helpful for people in the following professions

Related Tools:

Blogs:

  • Best AI tools for Lawyers

    Best AI tools for Lawyers

    streamline legal processes, enhance research capabilities, and improve overall efficiency in the legal profession.

  • Top AI tools for Teachers

    Top AI tools for Teachers

    Explore the top AI tools designed for teachers, revolutionizing the education landscape. These innovative tools leverage artificial intelligence to enhance teaching efficiency, personalize learning experiences, automate administrative tasks, and provide valuable insights, empowering educators to create engaging and effective educational environments.

Comparisons:

Didn't find tool you were looking for?

Be as detailed as possible for better results