What is Zuko?
Zuko is an advanced form analytics and optimization tool designed to help businesses understand and improve their online form performance. By leveraging AI-powered insights, it provides detailed analysis of when, where, and why visitors abandon forms, enabling data-driven decisions to enhance user experience.
The platform offers comprehensive field-level tracking without requiring developer intervention, making it accessible for various teams. It integrates seamlessly with popular form providers like Shopify, HubSpot, and WordPress, and includes features such as session replay to visualize user struggles. Zuko helps organizations conduct more effective A/B tests and fill gaps in their analytics stack by delivering actionable insights that lead to measurable conversion improvements.
Features
- AI-powered summaries: Provides insights on when, where, and why visitors abandon forms
- Field-level tracking: Identifies specific form fields causing UX issues and abandonment
- Session replay: Optional feature to watch user interactions and identify struggle points
- Easy integration: Works with third-party form providers like Shopify, HubSpot, and WordPress without developer help
- Form health check: Automated analysis showing friction points and areas for UX improvement
Use Cases
- Improving conversion rates for e-commerce checkouts
- Optimizing lead generation forms for B2B businesses
- Reducing customer service calls by fixing form errors
- Conducting data-driven A/B tests on form designs
- Analyzing user behavior across different devices on forms
FAQs
-
What types of forms can Zuko analyze?
Zuko can analyze any online form or checkout, including those from third-party providers like Shopify, HubSpot, Jotform, and WordPress. It is particularly beneficial for long, complex forms with high acquisition costs or competitive markets. -
Does Zuko require developer assistance for setup?
No, Zuko is designed for easy setup without developer help. Users typically need to install just two tags to start tracking forms, unlike tools like Google Analytics that require field-by-field tagging. -
What is included in the free trial?
The free trial includes tracking for up to 1,000 form sessions with no time limit and no credit card required. It provides access to basic features to evaluate the platform's capabilities.
