What is utm.codes?
utm.codes is a WordPress plugin designed to streamline the creation and management of marketing campaign links with UTM codes. It provides a centralized repository for links, supports team collaboration with shared administration, and includes features like batch link creation and automatic link shortening. The tool integrates with various analytics platforms, including Google Analytics, and is built to be easily extended using standard WordPress techniques.
By prioritizing data-driven marketing, utm.codes helps users capture accurate campaign analytics regardless of their reporting tools. Its open-source nature allows for customization, such as adding support for additional social networks or customizing parameter value formats, making it adaptable to diverse marketing workflows.
Features
- Centralized Links Repository: Provides a shared location for storing and accessing marketing links
- Team Collaboration: Supports multiple team members with shared administration and note-saving capabilities
- Batch Link Creation: Allows creation of multiple links simultaneously to save time
- Automatic Link Shortening: Integrates with services like Rebrandly for custom domain link shortening
- Open Source and Extensible: Built on WordPress API for easy customization and extension
- Universal Analytics Support: Creates UTM codes compatible with modern analytics software, including Google Analytics
Use Cases
- Creating UTM-coded links for digital marketing campaigns
- Managing campaign links across team members in a shared workspace
- Generating batch links for multiple marketing initiatives simultaneously
- Shortening links with custom domains for branded campaigns
- Customizing UTM parameters to fit specific analytics or reporting needs
- Integrating campaign data collection with various analytics platforms
