What is Twipe?

Twipe provides a comprehensive news experience platform designed to assist leading newspaper publishers worldwide in transitioning to and succeeding in the digital realm. The platform focuses on delivering engaging content experiences to subscribers through a suite of specialized solutions. These solutions aim to increase reader interaction, build lasting habits, and provide valuable insights into audience behavior, ultimately supporting publishers in growing their digital business and reducing churn.

The core offerings from Twipe include customizable mobile and web apps for an optimal news consumption experience, versatile digital editions that cater to both traditional ePaper readers and modern digital formats, and personalized triggers such as tailored push notifications and newsletters to keep readers engaged. Furthermore, Twipe equips publishers with powerful analytics tools to unlock the full potential of their reader engagement data, enabling data-driven decisions to improve content strategy and subscriber retention.

Features

Apps: Offer subscribers an engaging news experience through customizable mobile and web applications.
Editions: Hook readers with traditional ePaper formats and modern digital editions.
Triggers: Build reader habits with personalized push notifications and newsletters.
Analytics: Unlock the full potential of reader engagement data for informed decision-making.

Use Cases

Building reliable and engaging app experiences for newspaper subscribers.
Unifying live news and edition apps into a single platform for enhanced reader experience.
Reducing subscriber churn through personalized newsletters and engagement strategies.
Growing digital subscriber bases for news publishers through improved content delivery.
Analyzing reader behavior to optimize content and digital product strategy.

FAQs

What types of news organizations use Twipe?

Twipe's platform is trusted by leading newspaper publishers worldwide, with case studies featuring organizations like Stuttgarter Zeitung and The Telegraph.
How does Twipe help reduce subscriber churn?

Twipe's solutions, such as personalized newsletters, have demonstrated significant churn reduction. For example, The Times and The Sunday Times saw a 49% reduction in churn using Twipe’s Personalized Newsletters.
What is the typical reader engagement on Twipe-powered apps?

Readers typically spend around 22 minutes per day on apps powered by Twipe, and the platform handles approximately 2 million edition opens daily, indicating high engagement.