What is Newspack?

Newspack is an advanced, open-source platform tailored for digital news publishers to streamline their publishing operations and drive sustainable revenue. Built on WordPress and supported by industry leaders such as the Google News Initiative, the Knight Foundation, and The Lenfest Institute, Newspack combines best-in-class publishing tools with robust audience management, integrated advertising, and a wide array of analytics features.

The platform offers flexible content management, optimized mobile performance, advanced newsletter and payment system integration, and seamless migration support. Extensive advertising and audience segmentation tools empower news organizations to increase reader engagement, maximize subscriptions, and grow donations, while comprehensive customer support ensures a reliable publishing experience for small and mid-sized publishers.

Features

Fast Publishing: Easy-to-use CMS with dynamic, customizable home and landing pages
Audience Engagement: Tools for newsletter signups, audience segmentation, and messaging
Integrated Advertising: Manage ad inventory, sponsored content, and programmatic solutions
Revenue Tools: Payment processing for donations, memberships, and ecommerce
Migration Support: Complimentary and seamless transition from other platforms
Design Flexibility: Tailor site design to reflect unique brand identity
Performance Optimization: Mobile performance enhancements and robust hosting infrastructure
Analytics Bundle: Unified metrics from sources like Stripe and Google Analytics
Custom Listings: Ability to publish business listings, events, or obituaries
Customer Support: Access to technical account managers, dedicated help channels, and documentation

Use Cases

Digital news publishers seeking a turnkey website solution
Organizations migrating from existing CMS to a modern platform
Newsrooms aiming to expand digital advertising and sponsored content strategies
Publishers looking to increase subscriber and membership revenue
Teams needing advanced audience segmentation and engagement tools
Groups wanting integrated newsletter production and delivery
News operations with the need for ecommerce and payment solutions
Publishers supporting affiliated sites or implementing network-wide features

FAQs

What makes Newspack suitable for small and mid-sized publishers?

Newspack is specifically designed to eliminate the complexity of maintaining a separate tech stack, providing affordable, scalable tools tailored for news organizations with limited technical resources.
Does Newspack offer support for migrating from other content management systems?

Yes, Newspack provides complimentary site migration, ensuring a seamless transition from existing WordPress sites or other CMS platforms.
How does Newspack support audience engagement and revenue generation?

The platform integrates newsletter tools, advanced segmentation, payment processing for donations and subscriptions, and robust analytics, enabling publishers to actively increase audience loyalty and monetization.
Is technical support available to Newspack users?

Each publisher receives a designated technical account manager along with access to help channels and exclusive documentation, ensuring continuous support.