The Newsroom
Making information traceable through provenance and AI training for newsrooms.

What is The Newsroom?

The Newsroom is a platform dedicated to making information traceable in journalism. It offers provenance tools that enable audiences to verify the origin of digital content, including the first implementation of the C2PA standards for text, developed in collaboration with the BBC and Stanford University. The tool uses AI to identify claims from canonical sources, match them to statements in articles, cryptographically bind them in a tamper-evident manifest, and embed verifiable credentials for public inspection.

In addition to provenance technology, The Newsroom provides AI training for newsrooms, helping media organizations build real AI capability across editorial, leadership, and technical teams. Training covers AI fundamentals, workflow mapping, responsible adoption, and technical innovation, ensuring journalists can leverage AI effectively while maintaining trust and transparency.

Features

  • Content Credentials for Text: Implements C2PA standards to cryptographically bind article statements to original claims.
  • AI Claim Extraction: Automatically identifies claims from authoritative sources like government press releases.
  • Claim Matching: Links statements in articles to original claims even when wording differs.
  • Tamper-Evident Manifest: Creates a cryptographically sealed manifest for each article.
  • Verifiable Credential Embedding: Embeds provenance credentials directly into articles for public audit.
  • AI Training Programs: Offers training in AI fundamentals, workflow mapping, leadership, and technical innovation for newsrooms.

Use Cases

  • Journalists verifying the provenance of claims in their articles.
  • Newsrooms adopting AI responsibly with tailored training programs.
  • Media organizations building audience trust through transparent content credentials.
  • Editors assessing risk and setting guidelines for AI use in journalism.
  • Technical teams prototyping AI tools for newsroom workflows.

FAQs

  • What is C2PA and how does The Newsroom implement it for text?
    C2PA (Coalition for Content Provenance and Authenticity) is a standard for certifying the provenance of digital content. The Newsroom has built the first implementation of C2PA for text, developed with the BBC and Stanford University, which cryptographically binds article statements to original claims.
  • Who can benefit from The Newsroom's AI training?
    The AI training is designed for media organizations, including editorial leadership, technical staff, and newsroom trainers. It covers AI fundamentals, workflow mapping, leadership guidelines, and technical innovation.
  • How does the provenance tool ensure tamper-evidence?
    The tool creates a tamper-evident manifest that cryptographically binds the article's statements to the original claims, making any alteration detectable.

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