What is Sub2?
Sub2 is an AI-driven predictive marketing agency that leverages real-time data to anticipate customer actions before they occur. The platform utilizes its proprietary AI data warehouse called ScoreMax to analyze over 400 million live signals per second, enabling businesses to predict behavior, prioritize prospects, and spot churn early. This forward-looking approach allows marketers to move from reactive strategies to proactive campaigns based on predictive insights.
The platform activates predictions across all major marketing channels including search, display, social, programmatic, and CRM. It enables smarter bidding, personalized creative generation based on live behavior, and omnichannel deployment with real-time optimization. Sub2 helps businesses reduce wasted spend by focusing on high-intent visitors and automating campaign adjustments as data flows in, delivering measurable performance improvements in days rather than months.
Features
- ScoreMax AI Data Warehouse: Proprietary AI system that ranks 400M+ live signals per second to predict customer behavior
- Real-time Predictive Analytics: Forecasts what customers will do next using live data across multiple channels
- Omnichannel Activation: Deploys campaigns across search, social, email, programmatic, and CRM platforms
- Intent-Based Targeting: Identifies high-intent visitors in real time and focuses on those most likely to convert
- Automated Optimization: Adapts campaigns automatically as scores shift and data flows in
- Creative Generation: Builds ads based on live customer behavior and predicted intent
Use Cases
- Predicting customer churn before it happens to implement retention strategies
- Identifying high-intent visitors in real time for immediate targeting
- Optimizing advertising spend by focusing on prospects most likely to convert
- Generating personalized creative content based on predicted customer behavior
- Deploying omnichannel marketing campaigns with real-time adjustments
- Reducing wasted advertising spend through intent-led targeting
