What is Soho?

Soho.com.au is an Australian real estate platform leveraging artificial intelligence to streamline the property search process for individuals looking to buy or rent. Its PropertyMatch™ AI engine analyzes user preferences to deliver personalized property suggestions and real-time alerts, moving beyond traditional search methods. This AI-driven approach helps users discover suitable houses and apartments more efficiently from a vast selection of listings across Australia.

Beyond property matching, the platform provides AI-powered tools designed to assist real estate agents, including market research capabilities and options for creating AI-generated real estate videos from photo galleries. It also facilitates connections between sellers and agents, offers virtual inspection options via Livecast, and features a real estate blog with market trends and insights. The platform aims to make finding or listing properties a more data-driven and convenient experience.

Features

PropertyMatch™ AI: Delivers personalized property recommendations based on user criteria and interaction.
AI Market Research: Provides access to recent sales data and statistics for specific areas.
AI Real Estate Videos: Converts static property photos into dynamic videos suitable for social media.
Livecast Virtual Inspections: Supports pre-recorded or live-streamed property inspections and auctions.
Agent Finder Tool: Assists users in finding, comparing, and connecting with real estate agents.
Mobile App Functionality: Enables users to swipe through matches, receive alerts, and manage searches on mobile devices.

Use Cases

Discovering personalized property matches for buying or renting.
Conducting research on Australian real estate market trends and sales statistics.
Connecting property sellers and landlords with suitable real estate agents.
Generating promotional video content for property listings.
Facilitating remote property viewings through virtual inspections and auctions.
Staying updated on the Australian property market via news and insights.

FAQs

What is Soho, Australia?

Soho, Australia or Soho.com.au is an AI-powered real estate platform in Australia that uses the PropertyMatch™ engine to learn user preferences and provide personalised property recommendations and alerts in real time. It's free-to-list for agents and ranks properties based on user preferences.
What is the main purpose of Soho.com.au?

The main purpose of Soho.com.au is to simplify and personalise the property search experience for buyers and renters using its AI-driven platform, helping users find homes that suit their needs. It also aims to remove barriers by being free for agents to list properties.
Who uses Soho.com.au?

Soho.com.au is used by home buyers, renters, investors, property sellers, and real estate agents seeking a data-driven approach to finding or listing properties and accessing market insights in Australia.
Who made the Soho.com.au app?

The Soho.com.au app was created by Jonathan Lui, an Australian entrepreneur and co-founder of Airtasker, and launched in 2018.
Is Soho.com.au free?

Yes, Soho.com.au is free to use for property seekers to browse and shortlist properties, and it is free-to-list for real estate agents, although some add-on services like AI video creation may have associated costs.