What is Shopperations?
Shopperations is a comprehensive marketing operations platform designed specifically for CPG (Consumer Packaged Goods) brands. It enables marketing teams to track, visualize, share, and analyze omnichannel marketing budgets and plans in a single, unified system. The platform eliminates silos by bringing together all campaign types—from in-store demos to retail media and e-commerce promotions—into one centralized view.
With features like automated budget tracking, dynamic calendar generation, vendor discovery, and post-promotional analytics, Shopperations streamlines collaboration with agencies and cross-functional teams. It reduces manual data gathering, speeds up financial audits, and provides actionable insights to optimize marketing spend and improve ROI. The platform is trusted by leading CPG companies and offers services including implementation, data migration, and systems integration.
Features
- Plan: Standardize budgeting, track expenses, and create one version of truth with omnichannel planning.
- Execute: Collaborate with agencies, find vendors via Vendorstan, and store campaign assets securely.
- Actualize: Manage invoices, deductions, and coupon redemptions; automatic reconciliation with ERP systems.
- Analyze: Build custom reports and use Post-Promo Analytics Dashboard to measure sales lift and ROI.
Use Cases
- Budgeting and tracking all marketing spend for a CPG brand.
- Collaborating with marketing agencies on campaign planning and execution.
- Creating and sharing dynamic marketing calendars with stakeholders.
- Analyzing post-promotional sales lift and ROI to optimize future campaigns.
- Managing vendor discovery and selection for shopper marketing tactics.
FAQs
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What is Shopperations?
Shopperations is a marketing operations platform for CPG companies to plan, execute, and analyze omnichannel marketing budgets and campaigns. It provides tools for budgeting, calendar management, vendor discovery, and post-promo analytics. -
Who can use Shopperations?
Shopperations is designed for CPG organizations and serves various roles including shopper marketing, e-commerce, sales, finance, media, and agency teams. -
Does Shopperations integrate with other systems?
Yes, Shopperations offers systems integration services to connect with ERP systems and other tools for automatic reconciliation and data flow. -
Is there a free trial available?
Pricing is not publicly listed; interested users can request a demo or contact sales for pricing information. -
What kind of support does Shopperations offer?
Shopperations provides implementation, support, and maintenance services, as well as data entry and integrity services to keep data up-to-date.
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