What is Roxot?
Roxot operates as a comprehensive advertising platform leveraging artificial intelligence to optimize digital marketing efforts. The platform integrates proprietary technologies including GPT targeting, which analyzes content in real-time to identify user interests and emotional tones, ensuring ads reach relevant audiences. Attention tracking capabilities measure user engagement between impressions and clicks, allowing for precise optimization of placements and creatives.
With access to extensive data sources such as Yandex Audiences, OFD, mobile operator data, and client CRM systems, Roxot provides detailed targeting options. The platform supports both full-service and self-service campaign management through a personal dashboard with daily updates and advanced reporting features. Brand safety is maintained through content verification and integration with third-party tools like TargetAds and Mediascope.
Features
- GPT Targeting: Proprietary AI technology that analyzes content themes, emotional tones, and user interests for precise ad targeting
- Attention Tracking: Measures user engagement metrics between ad impressions and clicks to optimize placements and creatives
- Data Integration: Works with multiple data sources including Yandex Audiences, OFD, mobile operator data, and client CRM systems
- Brand Safety: Verifies traffic quality through TargetAds integration and accepts third-party verification pixels
- Campaign Management: Offers both full-service and self-service options with daily updated dashboards and detailed reporting
Use Cases
- Increasing brand awareness and loyalty through targeted media campaigns
- Reducing advertising costs while improving conversion rates
- Finding niche audiences for specialized products or services
- Measuring campaign effectiveness through brand lift and sales lift studies
- Optimizing ad placements based on real user attention metrics
