What is ROI Hunter?
ROI Hunter is a Product Performance Management (PPM) platform designed for e-commerce businesses to maximize marketing efficiency and profitability. The platform deconstructs campaign performance down to the product level, combining marketing costs with business metrics like margin, return rate, and ad spend to create a unified data layer. This enables businesses to identify which products drive the most value and which ones hurt performance, allowing for real-time budget adjustments.
The platform features AI-powered dynamic creatives across video and image formats, including template editors that can generate millions of creatives in minutes. It offers automation rules for campaigns, product insights dashboards, and integration with Meta and Google platforms. ROI Hunter helps businesses shift their focus toward high-performing products while reducing waste on underperforming items, ultimately increasing ROAS, margin, and revenue.
Features
- Product Insights: Review performance of individual products with data collected from multiple channels and analytics platforms
- AI-Powered Creatives: Generate millions of dynamic creatives using template editors for images and videos with conditional layers
- Automation Rules: Act in real time with automation for Meta campaigns including product badges and promotions
- Campaign Creator: Launch product campaigns on Meta and Google Performance Max from a single platform
- Product Segments: View and analyze groups of similar products to identify budget waste and opportunities
Use Cases
- Optimizing e-commerce marketing campaigns by focusing on high-ROAS products
- Automating creative generation for product promotions across multiple channels
- Reducing marketing waste by identifying and deprioritizing underperforming products
- Improving profitability by promoting new arrivals and full-price items over discounted products
- Enhancing cross-departmental collaboration with unified product performance data
