Rockee AI Content Analysis Tool for Busy SME Marketers

What is Rockee?

Rockee provides an AI-powered platform specifically designed to assist SME marketers in evaluating and enhancing their content strategy. By integrating directly with Google Search Console and Google Analytics 4 (GA4), the tool offers an immediate assessment of content performance through a proprietary scoring system. It allows users to gather direct audience feedback via embeddable survey widgets, providing valuable qualitative data on what resonates with readers.

The platform employs AI to analyze search data, analytics metrics, and audience feedback, delivering actionable insights aimed at boosting search engine rankings, increasing click-through rates, improving reader engagement, and generating more leads. Rockee features an AI assistant, 'Ask Rockee', which offers tailored advice based on the user's specific audience and strategy, and can even generate data-backed content briefs for writers in real-time.

Features

AI Content Analysis: Integrates with Google Search Console and GA4 for instant insights.
Audience Feedback Collection: Uses embeddable widgets to capture reader ratings and comments.
Content Scoring System: Provides an immediate pulse check on content performance.
Actionable AI Insights: Delivers tailored recommendations to boost rankings, clicks, engagement, and leads.
'Ask Rockee' AI Assistant: Offers custom, data-driven advice and content brief generation.
Google Rich Snippet Integration: Helps improve visibility on SERPs (Paid plans).
Customizable Widgets: Allows branding adjustments for feedback widgets (Full customization on paid plans).

Use Cases

Evaluating content effectiveness and ROI.
Understanding audience engagement and preferences.
Optimizing content for better SEO performance and SERP rankings.
Improving reader engagement and conversion rates.
Generating data-backed content briefs for writers.
Prioritizing content creation efforts based on performance data.
Measuring the impact of different content types and topics.

FAQs

Is Rockee privacy and GDPR friendly?

Yes, Rockee is designed to be GDPR friendly and does not collect any Personally Identifiable Information (PII) or user identification data like cookies or IP addresses.
Will Rockee widgets impact my website's loading speed?

Rockee widgets are designed with performance in mind, featuring a small transfer size (e.g., under 5kb for the chat style widget) to ensure minimal impact on website technical performance and page load times.
How many feedback responses can I typically expect?

On average, users can expect about 1-1.5% of readers to provide a content rating and answer quick identifier questions. For content receiving 1000 visitors weekly, this translates to approximately 10-15 responses.
Can I use Rockee to collect feedback on content not hosted on my website?

Yes, when creating a widget, you can generate feedback landing pages. A Call-to-Action (CTA) linking to this page can be embedded in various materials like PDFs, videos, sales documents, case studies, or even used with QR codes for event content.
Can the branding on the feedback widgets be customized?

Yes, paid plans offer a full branding suite allowing customization of color schemes, icons, and question logic to match your brand identity. Free tier users can customize questions but without the full branding options. The Large Business plan also allows removal of the 'Powered by Rockee' icon.