What is Intent IQ?
Intent IQ specializes in AI-powered identity resolution technology designed for the cookieless advertising landscape. The platform offers solutions for both advertisers and publishers, leveraging proprietary AI to deliver targeted ads and optimize ad spend without traditional identifiers.
Through its Intent IQ ID (IIQ ID), the technology enables over 2 billion targeted ads daily across more than 80,000 websites and apps in cookieless environments. The platform includes features such as real-time user identification, behavioral targeting at scale, and probabilistic cross-device targeting to improve campaign efficiency and revenue.
Features
- Intent IQ ID (IIQ ID): Enables over 2 billion targeted ads daily in cookieless environments
- Bid Enhancement: Optimizes ad inventory to improve campaign results and revenue for publishers
- Cookieless Audience Activation: Provides behavioral targeting and cross-device attribution for advertisers
- Real-time User Identification: Identifies and qualifies high-value audiences for precise targeting
- Probabilistic Cross-device Targeting: Ensures accurate performance metrics and consistent messaging across devices
Use Cases
- Activating cookieless audiences for targeted advertising campaigns
- Enhancing bid performance and revenue for online publishers
- Optimizing ad spend and campaign efficiency for advertisers
- Providing identity resolution in privacy-conscious advertising environments
- Monetizing first-party data in signal-loss scenarios
