What is 33Across?
33Across delivers innovative addressability and supply-side curation solutions designed to help publishers, advertisers, and data companies thrive in a privacy-first digital landscape. Utilizing its Lexicon technology and proprietary machine learning algorithms, 33Across enables seamless monetization of cookieless inventory by resolving user identity without reliance on browser-based third-party cookies.
The platform integrates directly with publishers, demand-side platforms, and data companies, offering robust tools for audience targeting, segmentation, and optimization across all digital channels. By curating data and media activation, 33Across simplifies programmatic advertising, providing reliable insights, increased fill rates, and higher revenues, all while adhering to data privacy standards.
Features
- Lexicon Technology: Proprietary identity solution enabling cookieless addressability
- Machine Learning Segmentation: Uses advanced algorithms for precise audience targeting
- Direct Publisher Integration: In-house exchange for deep insights and supply optimization
- Programmatic Curation: Curates data and media for simplified targeting across digital channels
- Privacy-First Monetization: Supports revenue generation without relying on third-party cookies
- Browser-Agnostic Campaigns: Reaches users regardless of browser type
- Global Scale: Integrates with over 100,000 publishers and serves billions of users
- Data Solutions: Allows portable cookie-alternative audience creation and monetization
Use Cases
- Monetizing cookieless inventory for digital publishers
- Enhancing audience targeting for advertisers in a privacy-first environment
- Curating and optimizing supply-side programmatic campaigns
- Segmenting and modeling user data for data companies
- Supporting demand-side platforms with browser-agnostic bidding
