What is GapMaps?
GapMaps is a comprehensive location intelligence platform that empowers businesses to make data-driven decisions about site selection, market expansion, and network planning. By integrating real-time demographic, economic, and social data, GapMaps reveals valuable insights into customer demographics, competitor locations, and market opportunities.
With tools like GapMaps Live, GapFinder, and GapAdvisory, users can analyze locations from macro to micro levels, capture on-the-ground intelligence via the Connect mobile app, and access global POI and demographic data for existing BI or GIS platforms. Trusted by leading brands worldwide, GapMaps reduces risk and validates expansion strategies with accurate, granular data.
Features
- GapMaps Live: Interactive location platform for visualizing demographic, POI, and traffic data across regions.
- GapFinder: AI-driven tool to identify strategic growth opportunities for network expansion.
- GapAdvisory: Expert consultancy services for business strategy and site selection.
- Data Products: Access to POI, demographics, visitation, traffic, and consumer segmentation data.
- Connect Mobile App: Capture and update location intelligence in real-time from the field.
- Global Coverage: Data and insights available across North America, Asia, Middle East, Africa, and Oceania.
Use Cases
- Retail site selection and expansion planning
- Competitor location analysis and market gap identification
- Real estate investment and commercial property analysis
- Network optimization for franchise and chain businesses
- Demographic profiling for targeted marketing campaigns
