What is Branch?
Branch offers comprehensive mobile measurement and attribution solutions powered by AI-enhanced linking technology. The platform connects every touchpoint across paid, organic, email, web, and app channels to provide complete visibility into the customer journey. With sophisticated attribution capabilities, businesses can track performance from initial click through conversion, enabling data-driven decisions to optimize marketing spend and improve return on investment.
The platform includes Ivy, an AI tool specifically designed for marketers that delivers personalized recommendations based on first-party data. Branch handles deep linking across 6,000+ edge cases to ensure seamless user experiences, while providing advanced features like fraud detection, SKAN navigation, and cross-platform attribution. Trusted by over 100,000 brands since 2014, the platform serves 3.5 billion users with enterprise-grade security including ISO 27001 certification.
Features
- Mobile Attribution: Real-time measurement and multi-touch attribution across channels
- Deep Linking: Seamless routing into apps from email, social, ads, web, and SMS
- AI Tooling (Ivy): Personalized marketing recommendations based on first-party data
- Cross-Platform Attribution: Real-time tracking across devices and web platforms
- Fraud Detection: Advanced systems to identify and prevent fraudulent installs
- SKAN Navigation: Tools to navigate SKAdNetwork with clarity and modeling
Use Cases
- Measuring ROI across marketing campaigns and channels
- Driving app installs and engagement through deep linking
- Optimizing customer acquisition costs with attribution data
- Preventing fraudulent installs and protecting marketing budgets
- Tracking customer lifetime value and retention metrics
- Creating seamless user journeys from web to app experiences
FAQs
-
What types of plans does Branch offer?
Branch offers three pricing tiers: Basics for launching initial campaigns, Essentials for proving ROI across channels, and Enterprise for teams needing deep insights at scale. -
Is there a free trial available?
Yes, Branch offers a free trial on the Basics plan to begin measuring first campaigns. -
Which plan includes CTV and OTT attribution?
Connected TV (CTV) and OTT attribution is available as a premium feature on the Enterprise plan. -
How does Branch handle data privacy?
Branch uses first-party data for its AI tool Ivy and ensures data is never used to train AI models, with enterprise-grade security including ISO 27001 certification.
